Michael T Ganschow Green: Hello there pre recorded people, this is your old town Michael with another round of GR C 175 knowledge injection so today, it is just you and me pre recorded people.
Michael T Ganschow Green: There is no one currently watching this zoom, so I am going to make this a nice little quick talk on the sort of the first half to three quarters of search engine optimization so that we can we can learn how to be properly search engine optimized so.
Michael T Ganschow Green: search engine optimization sometimes referred to as s O is the process by which you make your website attract into search engines and indeed attracting for certain words for search engines.
Michael T Ganschow Green: And it is it's pretty complex when you get into the weeds of it, but the surface level is fairly basic and so that's kind of what we're going to cover today.
Michael T Ganschow Green: For those of you who are watching this late, which you probably most of you are, you may get a person drifting in here later, but for everybody who's watching the pre recorded if go to the chat file.
Michael T Ganschow Green: There are three websites that talk a little bit about kind of some some good seo principles to.
Michael T Ganschow Green: To to think about and remember and there's a couple of good little checklists so we're talking a little bit about seo and how to set your website up.
Michael T Ganschow Green: So that yet ranks as good as you can make it on Google.
Michael T Ganschow Green: So the big thing as well really functions for every search engine but 90% of all organic search traffic is through Google so that's big Daddy and that's kind of the one we concentrate on and it works good on Google it'll work good on most of the other search engines and so.
Michael T Ganschow Green: The big thing with Google and most modern search engines, is a term called relevancy.
Michael T Ganschow Green: That you will hear mentioned in seo guides all over the place, so what are they talking about when they talk about relevancy well.
Michael T Ganschow Green: What they're what they're saying, or what their what the moon by it, is that they want your website.
Michael T Ganschow Green: To be as applicable as possible to the term being searched that you want to target, in other words, you want to have the content of your website and indeed a web whatever web page you want to rank for this content to be as applicable to the question as possible, so you know if if.
Michael T Ganschow Green: Somebody asked you know doing searches for doing searches for widgets you want to make sure that your website has the most information.
Michael T Ganschow Green: The best answers that covers all of the basis of widget them so that anybody looking for, not just to buy a widget from you, but for general information on widgets will come to your website.
Michael T Ganschow Green: So there is so there's a little bit of a dichotomy with not the economy, but like a nesting doll with relevancy in that.
Michael T Ganschow Green: You basically set up your whole site as sort of generally relevant to whatever the topic the site is about the overall topic.
Michael T Ganschow Green: And then you tailor each individual page in your website to essentially answer a question or ask a question, so you might have a website about widgets and so.
Michael T Ganschow Green: say the homepage and maybe the and the overall site are set up with keywords and text and everything like that.
Michael T Ganschow Green: To talk about widgets and then you might have a particular page that talks about some specific piece of the widget their colors and the textures or.
Michael T Ganschow Green: You know how they are in different markets or where you can go buy them in a store on your site.
Michael T Ganschow Green: You know how they can how they can get in touch with you to ask about widgets and so on each page one of its own topic within the overall Meta.
Michael T Ganschow Green: setup of your website so you want to make sure that your website is about something and then i'm sort of use your pages to affect to effectively answer questions about what your website is about, or what your topic is about.
Michael T Ganschow Green: So you're you can use your pages to very finely grain answer things, whereas your website is kind of the general catch all So how do I know what's relevant, how do I know what words, I want to search for well.
Michael T Ganschow Green: The first thing you should do to determine that of course is figure out who your target audiences.
Michael T Ganschow Green: hmm it's almost like Michael was thinking when he made you put together those site needs and goals analysis, where.
Michael T Ganschow Green: you're talking about the site's competition and who it's targeted at and basically all of those questions that you answer in the site needs and goals analysis will help you when you're tailoring your site for search engine optimization okay.
Michael T Ganschow Green: So you want to figure out what your target audience is looking for and why and what they what they.
Michael T Ganschow Green: How they're finding it, and so the best way to do this, basically, is to do.
Michael T Ganschow Green: searches like a whole bunch of searches about your topic and see what shows up what competitors website show up.
Michael T Ganschow Green: or, better, yet you might find a topic that doesn't have great search results and then which case you can nest yourself in and search for that there are also quite a number of.
Michael T Ganschow Green: keyword research tools online grab my notes here there are quite a number of these little of these tools that are.
Michael T Ganschow Green: Really handy for for.
Michael T Ganschow Green: Picking Oh, here it is.
Michael T Ganschow Green: Okay, so I found actually a great little resource on this i'm going to throw it in the browser real quick I forgot to I forgot to set this link hang on a minute keyword research tool look at that already thinking ahead there it is so.
Michael T Ganschow Green: let's go go to different results.
Michael T Ganschow Green: Word region as the plural that gets it see already doing keyword research alright so.
Michael T Ganschow Green: Here is a good little listing of keyword research tools, I was waiting, I was actually going to put this up and I forgot to grab it want to grab those other links so.
Michael T Ganschow Green: Along with doing a bunch of searches yourself, you can also use some of the tools mentioned in the article that i've attached in the chat here and basically what these tools do is they allow you to.
Michael T Ganschow Green: To go through, and to hunt around and find various keywords now i'm the guy who wrote the article that I have here.
Michael T Ganschow Green: He believes, and I concur with this that Google adwords is.
Michael T Ganschow Green: Is is one of the strongest keyword research tools, there is because Google adwords is built all around bidding for keywords and phrases so they've got some good some good.
Michael T Ganschow Green: tools in there for that the other one that does not require starting an adwords account and fronting a little bit of money to Google is.
Michael T Ganschow Green: The Google keyword planner let me open this guy up here so.
Michael T Ganschow Green: You can play around with this guy and search up different keywords and see what shows up when they pop in so, for example.
Michael T Ganschow Green: Here, let me pop this into where Masood go there, we go I could pop this into the chat here real quick here's the keyword planner so, for example, I go share screen when I share my main screen here and i'm going to bounce out to my work log in here, look at that there is.
Michael T Ganschow Green: we're going to pop in on a.
Michael T Ganschow Green: let's see Oh, they did they put the keyword planner under at.
Michael T Ganschow Green: The money put the keyword planner and their ads now oh interesting alright so let's go in here they feed it in there, it is data are coming in alright, so I like that so it's got yes, yes, when when our ad campaign is down Okay, so you can put in.
Michael T Ganschow Green: Any old keyword you want here So yes, yes fix I know you're I know you're irritated one minute here so.
Michael T Ganschow Green: that's my ad let's go Google Oh, this is just regular edwards now where did you put it, where did you put it, Google where did you put it, Google keyword planner all right where'd you go.
Michael T Ganschow Green: Do to do to do there it is alright, so the Google keyword planner so the Google keyword planner is a great way to research keywords for your project so.
Michael T Ganschow Green: You can come in check a trigger there's my ads updates to the EU they've released a new interface and keyword planner I haven't been in it in a hot minute, so we can oh let's guess, we can go discover some new keywords so.
Michael T Ganschow Green: You can go in and you can search any old keyword set you want to find so, for example, we can come in here and we can search Oh, I know, go graphic design graphic design and we will, and we will match on our results here, and this will show.
Michael T Ganschow Green: All of the keywords that come up associated with graphic design so graphic design is a broadly searched term.
Michael T Ganschow Green: A very broadly search term as you guys might expect it's fairly generic, but it also offers you options of maybe lesser searched keywords that you can.
Michael T Ganschow Green: niche yourself into so you can start punching in words in here, and you can sort of see what other searches kind of take place with it, and you can.
Michael T Ganschow Green: kind of get in and and maybe.
Michael T Ganschow Green: bump up your your maybe really own a smaller keyword rather than having to fight over a big generic keywords so there's all kinds of of of.
Michael T Ganschow Green: You know graphic designers and design careers and things like that, but some of these things that stand out to me, for example, our.
Michael T Ganschow Green: let's see here our graphic design online, which is relatively low monthly searches, but there's a lot of competition for it.
Michael T Ganschow Green: Where was it there was one here oh creative logo design, so if you were doing a graphic design studio, for example.
Michael T Ganschow Green: This might be a keyword set that you might want to target your site or several pages.
Michael T Ganschow Green: To looking for because there's not a lot of competition in there it's relatively lowly searched and it's a good little niche you could really attach yourself in and go for so I really, really liked this tool, because.
Michael T Ganschow Green: You can you can you can stack keywords to, by the way, but you can come in here, and you can add, and you can play around with different.
Michael T Ganschow Green: Different keywords sets and it will show you similar keywords that are searched with that set so you can use this to take maybe you're more general idea of keywords.
Michael T Ganschow Green: and start getting them more and more specific so, for example, if I do adobe reading the River dream Weaver I believe you can get me the nap.
Michael T Ganschow Green: so suddenly we have some dreamweaver topics so there's all kinds of different dreamweaver pieces here, you know if you want to do dreamweaver tutorials as part of your and so like maybe if you've got a a web design.
Michael T Ganschow Green: Either information, a website, or even a web design studio you might grab some of these some of these lower searched words and and and get yourself ranked up for them.
Michael T Ganschow Green: which will, which will also help in your general words as well, so as you're thinking of keywords and key phrases, for your website.
Michael T Ganschow Green: That you want to have yourself search ranked in it's always always always a good idea, go back to the keyword planner link here it's almost always always a good idea to chat.
Michael T Ganschow Green: To mess around with the keyword planner a little bit and see put that radio boom there's the keyword planner to mess around with the keyword planner a little bit and see what.
Michael T Ganschow Green: and see what a similar keywords might be to what your.
Michael T Ganschow Green: appointment, thank you.
Michael T Ganschow Green: What other keywords might be there that might be similar to your what you're looking for and your website that's open.
Michael T Ganschow Green: Alright we're going to go let's go html.
Michael T Ganschow Green: As a keyword get results now, you can also stack keywords as well, so there's html and so there's all sorts of things about html, but I could come up here and I could go html.
Michael T Ganschow Green: Plus class go here we go get results and again it'll take those those two keywords html comma class and know and it will also show.
Michael T Ganschow Green: Interestingly enough, there's a lot of searches, but there's not a ton of competition in them so html and class or some variation of the two of them.
Michael T Ganschow Green: might be a good thing to go for if you again we're advertising your web design skills online, you know that kind of thing so finding keywords is basically the second most important part of your research behind.
Michael T Ganschow Green: You we're finding out who your target audiences, because once you know your target audience The keywords will kind of come themselves now so finding your target audience and finding keywords and researching all of that that's really the research step of search engine optimization.
Michael T Ganschow Green: The beyond that comes kind of the actualization of all of that so with That being said.
Michael T Ganschow Green: we're here we go so with That being said, let's go first to what you have more control over and, and that is what's called on page seo all right, that is, the search engine optimization of your website and everything that you have control over all right, so if I pop open.
Michael T Ganschow Green: My dream Weaver here i've already got a page open.
Michael T Ganschow Green: So, setting up your page for good search engine results is actually not terribly difficult truth be told, i'm not just getting a page, but even a whole site we're going to go page to page and then we'll talk about overall site structuring and things like that in a little bit so.
Michael T Ganschow Green: An individual page i'll start off with an individual page faction and what i'm going to look at the code we're gonna we're gonna play around for a second so.
Michael T Ganschow Green: A lot of people don't know um.
Michael T Ganschow Green: Well, no one really knows exactly how the algorithms work that run these search engines, those are closely guarded.
Michael T Ganschow Green: Industry secrets of everybody, because otherwise, if people knew they could wait, the system and search results would be garbage they wouldn't matter.
Michael T Ganschow Green: there'll be no relevance there's that word again to them, because everything, because the whole system would be gained, but a lot of people don't know where the important bits are in a website.
Michael T Ganschow Green: And the thing that seems to surprise, a lot of people, is where the most important piece of real estate in your website, yes, on our website, excuse me on any individual web page, yes, where is that where's, the most important piece of content in your website.
Michael T Ganschow Green: For search engine optimization and this really like like just blows people's minds okay this this gets people all worked up, shall we say.
Michael T Ganschow Green: here's, the most important piece of content.
Michael T Ganschow Green: That is your title tag.
Michael T Ganschow Green: retitled time is the a number one.
Michael T Ganschow Green: piece of content that a search engine will look at before it looks at anything else.
Michael T Ganschow Green: Things that appear in the title tag are given greater weight than any other piece of content on your page.
Michael T Ganschow Green: So your title tag.
Michael T Ganschow Green: Essentially, is what goes up in the top tab in the browser and is, if not to your human users to web browsers and robots and things that read your code is sort of an introductory statement, for your.
Michael T Ganschow Green: website so you always want to have a keyword rich, so you want to have a a page title that describes what's going on in the page and is very thick with your keywords that you.
Michael T Ganschow Green: That you want the web page to appear with in a search engine so, for example.
Michael T Ganschow Green: We go to the class website high zoom chrome, can you please get out of my way, thank you, if we go to the class website, we take a look at it source code whoa whoa whoa view page source.
Michael T Ganschow Green: We take a look at its page source and you might notice that my page title.
Michael T Ganschow Green: is basically the class name, so the people who are searching for GR C 175 and the clients website will immediately find it, but the clients name also contains.
Michael T Ganschow Green: A couple of important words web design and publishing so because those are in the title.
Michael T Ganschow Green: The web's the the search engines when they come across this will rank this thing very highly, for example, anybody who's looking for GE RC 175 and it's actually a fairly common course numbering structure, a whole bunch of colleges use it.
Michael T Ganschow Green: csn uses it wmc uses it there's a whole bunch of.
Michael T Ganschow Green: cal poly San Luis obispo uses it a whole bunch of websites use the Jesse 175 is a class identifier notice though who's pops up first.
Michael T Ganschow Green: So whatever you put in your page title is very important for the schema on how your page is going to rank in.
Michael T Ganschow Green: On on search engines on Google, in particular on search engines in general, so what you put in, there is very important, you want to make sure it describes what's going on.
Michael T Ganschow Green: You want to make sure it's very dense in your keywords as you played around and found good keywords kind of want to target.
Michael T Ganschow Green: You want to make sure that it is, but that is not keyword spammy that is it just doesn't have like a whole bunch of keywords over and over and over again, because search search and just don't like that.
Michael T Ganschow Green: not really anymore.
Michael T Ganschow Green: A lot of people used to do page titles of just you know word comma, you know phrase camo word a phrase comma and search engines got wise to that that they were.
Michael T Ganschow Green: Putting too many keywords in there, that is a process called keyword stuffing and keywords keyword stuffing is.
Michael T Ganschow Green: Taking whatever tags wherever and smashing a whole bunch of keywords in them to improve your search engine ranking used to work way back in the day, but.
Michael T Ganschow Green: search engines are wise to that now, so what you should do, for your page titles, make sure that it's very descriptive of the content for each of your pages, make sure that.
Michael T Ganschow Green: That it it essentially establishes a either a thesis statement or a summary of what's going to happen in the rest of the page.
Michael T Ganschow Green: Also, you don't want it longer than 60 or 70 characters because search engines.
Michael T Ganschow Green: aren't their bots are kind of lazy they're kind of skimming the pages, and so they really don't read much beyond the first 60 or 70 characters so those 60 or 70 characters are very critical and they're very critical for.
Michael T Ganschow Green: For for grabbing the bots attention and getting your stuff right so 60 or 70 characters now i'm going to tell you something that's going to make you all cry every single one of you are going to start crying right now, when I say this.
Michael T Ganschow Green: Each individual web page so in the case of static websites like we're building each individual html has to has to have its own unique page title okay.
Michael T Ganschow Green: search engines love that stuff they will rank you up if they see unique page titles and they will rank you down if they do not now that's something that i'm not great at with my GR C 175, for example, I believe practice project one.
Michael T Ganschow Green: Of the ones that does not yeah I have to I actually have to go through, because this is a fairly recent thing that they began doing but.
Michael T Ganschow Green: I have to go through and and redo a bunch of my page titles on my tlc 175 i'd I just haven't gotten around to it but.
Michael T Ganschow Green: Every single page should have a unique title on it a brand spanking new unique title that lets you.
Michael T Ganschow Green: That lets you or that let that that lets the search engine know what's going on in your websites every page should be uniquely titled and and I must say mechanics car the Web designers websites not.
Michael T Ganschow Green: But that is something that i'm going to rectify later on.
Michael T Ganschow Green: Alright, so most important piece of real estate here title right a title That summarizes what's going on in the website below like a thesis statement or ask a question about what's going on below.
Michael T Ganschow Green: Make it as keyword dense as possible and capital at 70 characters that's your page title writing guide very important stuff and.
Michael T Ganschow Green: Then what's the next most important tag in your website, in terms of what a search engine sees or wants to see.
Michael T Ganschow Green: And that is your H1 tag so if the title is the very most important piece of real estate on any one of your pages or in each one of your pages, I should say, then the H1 tag is the second most important and really it's like a one day.
Michael T Ganschow Green: Because the H1 tag can really only be used once per page any other instance of the H1 tag is flushed functionally for the way browsers.
Michael T Ganschow Green: figure them so they really only can be used once for page and they're in client in there and they're they're made to be used for headlines and thesis statement so essentially a.
Michael T Ganschow Green: More user facing version of your page title essentially so whatever goes in your H1 tag is ranked very highly by search engines like just a hair below what goes in your page title she want to make sure that your headline.
Michael T Ganschow Green: has some keywords and phrases in it, and that it either asks a question or summarizes what's gonna go on below now again you don't want to keyword stuff this year because.
Michael T Ganschow Green: You don't want to write anything that will read weird people will leave your site.
Michael T Ganschow Green: If your content is more obviously written for seo than it is for people, because people know what that looks like it's weird like repeating words and phrases through a paragraph and.
Michael T Ganschow Green: Like out of place to know you want to write a naturally but you want to make sure that your keywords and phrases.
Michael T Ganschow Green: At least a few of them do appear, and that is very descriptive about the content below i'm, particularly the like primary keyword or statement that you want to use on your website is very important to make sure to have in your H1 tags.
Michael T Ganschow Green: So, in your H1 tag you want to make sure that that is all set right.
Michael T Ganschow Green: Now.
Michael T Ganschow Green: From the H1 tag on down the next few most important.
Michael T Ganschow Green: tags are your H2 through H six in descending order again if you're going to put it in a headline or a subhead and your website, it must be important, so it's granted additional weight beyond what the.
Michael T Ganschow Green: What the the website path, essentially, so you want to make sure as you're writing your sub heads your H2 and H3 again to kind of keep in mind the stuff that you were doing with your H1 Okay, so you want to make sure that your.
Michael T Ganschow Green: H2 and H3 are all have a lot of keywords they're all relevant to what's going on and they're all they're all describing kind of what goes on, as well, you don't really you don't again want to want to splice in a whole a whole bunch of.
Michael T Ganschow Green: A whole bunch of.
Michael T Ganschow Green: gibberish in there for search engines, you want to make sure that your headlines are readable by users.
Michael T Ganschow Green: So after age six the next most important tag is a pull quote tag either the actual pull quote tag itself or an aside.
Michael T Ganschow Green: Things wrapped in asides and pull quotes a rank just a little highly higher than everything else because they're typically used for a piece of text or a piece of content, you want to pull out and highlight much like how these headlines are highlighting.
Michael T Ganschow Green: sentences and phrases and words, those same poll quotes are used to pull those phrases and words out as well, so search engines naturally gravitate and look for things in there and.
Michael T Ganschow Green: Then, after those guys Then we come down to your good old fashioned paragraph tag so a search engine.
Michael T Ganschow Green: assumes that anything and a paragraph tag is basically body copies and treat it as such, so any P tag you use a search engine will essentially a designated as body copy and treated sort of as a generalized body copy.
Michael T Ganschow Green: there's no it's not ranked up or down, particularly on but it, it is good to have words and phrases in there, because this is kind of the meat and potatoes of your website goes hey how you're informing your users of what's going on and be.
Michael T Ganschow Green: The search engine is going to go through there and check on keywords and phrases check for relevant links, you know links out to websites that are.
Michael T Ganschow Green: That are that may be, also be about that topic or relevant links to other pages within your website that may be about that topic, and of course the the phrases and words themselves after that, the next lowest ranked one is just regular text and nothing around it that's the bottom ranked.
Michael T Ganschow Green: search engine test.
Michael T Ganschow Green: Now i'm search engines now are not just all about keywords and phrases anymore they're looking for a few other things.
Michael T Ganschow Green: As they get smarter and smarter they they're in the in the eternal hunt for relevancy they keep looking for more and more interesting things about your websites and so you have additional opportunities to help optimize for it okay and.
Michael T Ganschow Green: One of those is images good old fashioned IMG tags okay there's a bunch of interesting things that search engines are now starting to take into account in the name of relevance OK.
Michael T Ganschow Green: So the very first one is that search engines and he time they see an IMG tag now look to see if you put an alt description in it hey.
Michael T Ganschow Green: An altar description of course is the attribute that you throw in your IMG tag so that site readers for the Blind can read your website okay so.
Michael T Ganschow Green: read your images, so I can see your images so when you put an alt you want them to be.
Michael T Ganschow Green: descriptive of the image you want them to actually describe what they're seeing of the image.
Michael T Ganschow Green: And you also want to include a few key words and phrases there as well, that don't keyword stuff don't just put words and phrases cama cama cama cama cama cama cama cama cama.
Michael T Ganschow Green: all the way through, you have to put a description in your alt tags, because otherwise, otherwise the your get ranked down because I think your keyword stuffing.
Michael T Ganschow Green: And the punisher for it, so you want to make sure you're all are very descriptive of the images now there is some back and forth on exactly how high.
Michael T Ganschow Green: All tags tag text is right, but the general consensus is that it's somewhere between an aside and a pull quote and paragraph text it's I kind of a Gray area in between something it's as high as an aside or pull quote.
Michael T Ganschow Green: Some say it's as low as a paragraph some said, to give it a little bonus to encourage all usage, nobody knows 100% for sure, but it is known that search engines do like them can.
Michael T Ganschow Green: search engines are also looking for relevant file names okay So what does this mean well, it means it helps you to be semantic in your file names that his name your files about what the content is in them okay so.
Michael T Ganschow Green: You want to kind of write a descriptive file name for your file that describes what is in there.
Michael T Ganschow Green: So search engines really kind of are coming to like these descriptive file names it's something that has been added in the most recent couple of iterations so they really like you know.
Michael T Ganschow Green: rubber duck rubber duck stares at you with dead eyes dot jpg actually.
Michael T Ganschow Green: They don't want long ones, they just want short punchy descriptive file names i'm probably a better names in this image, instead of ducky dot jpg.
Michael T Ganschow Green: would be something like rubber dash Jackie or rubber ducky one word something like that that's a little more descriptive about the image guy but search engines are really starting to like good relevant image file names they're really, really liking that.
Michael T Ganschow Green: They also like faster loading images, so the smallest, you can get your image, while still having it look good the bettors goes, all the way back to that.
Michael T Ganschow Green: X boring lecture we did months and months and months ago.
Michael T Ganschow Green: The quicker and image will load, the better your search engine ranking will be, in fact, the quicker and overall website will load, the better your search engine ranking will be they like that.
Michael T Ganschow Green: They like that, and you can also speed up the load of your website by externalising your javascript and jquery is like we did externalising your CSS.
Michael T Ganschow Green: And also magnifying we'll talk about magnifying we may have some time to talk about it before class sense.
Michael T Ganschow Green: Otherwise, for anyone who's interested in magnifying I can send you a bunch of resources on that.
Michael T Ganschow Green: But basically it's a process that just takes all the spacing out of the code, so it loads fractionally quicker apparently search engines like that a little better.
Michael T Ganschow Green: don't modify your original files only magnify files want to put up because the basically impossible to DAB there one long sentence it's like your whole website is one.
Michael T Ganschow Green: Big long multi paragraph sentence multi line sentence it's it's terrible so you only want to do it to stuff you want to upload but that kind of speed always helps your rankings.
Michael T Ganschow Green: So oh one new thing that's really starting to come in um that I hadn't heard about before until I started doing the research over this weekend for this class, so this is a new thing and seo is.
Michael T Ganschow Green: search engines are starting to look at your website URL your.com um they didn't really a ton before.
Michael T Ganschow Green: But now, they are and there's a lot of odd things as they're starting to look for first of all.
Michael T Ganschow Green: they're prioritizing dot COMs over all other domain name types all other top level domains, so there are prioritizing.com over.net.org.edu dot whatever um.
Michael T Ganschow Green: Because apparently.com is more trustworthy i'm not sure about that, I think, probably the one I prioritize over all others is.org because you got to be nonprofit to register one of those but what do I know I just I just work here.
Michael T Ganschow Green: So, apparently, they really like COPs they also don't like domains with dashes in them, for some reason, so there, so they want to let's see they want you.
Michael T Ganschow Green: See yeah they really they really don't like dashes which is odd apparently.
Michael T Ganschow Green: A dash and anon calm Top Level Domain make search engine think you're slightly spammy and you get a little penalized for it, which is.
Michael T Ganschow Green: Okay, whatever you know they're there they're trying to they're trying to make search results as unbelievable as they can meanwhile search engine optimization is all about gaming these guys, so you got to make sure your URL is make sure they are.
Michael T Ganschow Green: That it is doesn't have any dashes in it, try and find a.com and also keep your URL as short as possible.
Michael T Ganschow Green: search engines are starting to look into that as well, nobody knows exactly how much, but I think it's part of their like human factors stuff that bringing into search engines, where they want to have search engines mimic a person.
Michael T Ganschow Green: And a longer domain name is tougher for a person to remember than a short punchy domain name fact it's why a lot of tech companies deliberately misspelled their names.
Michael T Ganschow Green: it's not just a cutesy affectation well it doesn't cutesy affectation but it's because a misspelled version of a particular.com was available, whereas.
Michael T Ganschow Green: The correctly spelled version was not so they literally bought the domain first and then went and registered the company name as that adorable miss spelling of you know tumblr and Twitter and rather bum bum bum bum so.
Michael T Ganschow Green: try your best if you can to get a.com and keep it short and punchy on search engines, as part of that human factors thing are starting to like that the other part of that human factors, things are starting to look for things like alt text, as I just mentioned.
Michael T Ganschow Green: Right so let's go titles page load speed, make sure everything loads fast and your scripting is externalised as much as possible.
Michael T Ganschow Green: One of the things that they're also starting to do is they're really liking, what is called internal links.
Michael T Ganschow Green: Which is links from one page to another within your website we've talked about these guys before you know this is basically like your main navigation up at the top, but also, if you have some piece of content.
Michael T Ganschow Green: In your website, or on a particular page that is relevant to the content of another page.
Michael T Ganschow Green: search engines like it when you link them together as well, like it come down somewhere in the body copy and you've got like a word keyword or phrase.
Michael T Ganschow Green: That points to that other page, you know, maybe you've got a page that breaks down the colors of widgets and you're currently on.
Michael T Ganschow Green: A web page that's all about the textures of widgets you might put a link in your paragraphs about the.
Michael T Ganschow Green: textures of widgets that points to that that color web page so very, very interesting.
Michael T Ganschow Green: um one thing also is part of this this this human factors initiative, the Google and bing and few others are playing with as well is site structuring.
Michael T Ganschow Green: When they say that, basically, what they mean is, they want your H1 tag up at the top of all of your text area.
Michael T Ganschow Green: And then they want your age tues basically to appear in order and then your age threes to appear within those they want.
Michael T Ganschow Green: They want your text to look as well formatted as possible, even if it's utterly unstylish so if you're if you're at all concerned about how your website might redo a search engine.
Michael T Ganschow Green: Just comment out your styling your style sheet linked up in the head tag and take a look at the at your code without a style sheet on it.
Michael T Ganschow Green: Your code without a style sheet on it will is basically how a search engines going to see it, and so, if you've got a nice headline up the top and then maybe a subhead paragraphs and then.
Michael T Ganschow Green: Maybe another sub headings to paragraphs that's good site structuring it eases legibility it eases the way people read it, and it also eases the way search engines read it as well, so where did I go there, it is okay so.
Michael T Ganschow Green: You see, we got relevancy.
Michael T Ganschow Green: OK, so the other thing too is part of the human factors is they're getting into a lot of user experience stuff.
Michael T Ganschow Green: For search engine optimization one of the big things that they're looking for, aside from load speed is is the website responsive.
Michael T Ganschow Green: Does it display as good as it can across as many screen sizes, as it can so yeah they're looking for media queries folks and they even the search box now or quick enough that the kind of.
Michael T Ganschow Green: Ping the website and display it as they're reading it in a few different types and then they've got some base analysis i'm not entirely sure how it works and.
Michael T Ganschow Green: To be frank, I don't think anybody else is either in another course and guarded secret, but they are waking up websites that are more responsive over websites that are less responsive another reward for learning responsive design you guys.
Michael T Ganschow Green: A bit a bit a bit a cross device component so also as part of their responsiveness cross device compatible as possible, so you want to make sure it runs with that it'll work in most everybody's browser but uh but uh but uh but uh but uh but making sure here but um alright so.
Michael T Ganschow Green: Meta tags, we talked a little bit about Meta tags throughout the Semester.
Michael T Ganschow Green: Meta tags are these little guys that live up in.
Michael T Ganschow Green: The head tag every dream Weaver website is made with one a medicare set equals quotation marks ut f8 this dude right here it's a little declaration that this text uses the ut f8 text format.
Michael T Ganschow Green: And back in the day, back in the day, back in the day when Michael was was was was very was was tiny teenage Michael first learning.
Michael T Ganschow Green: When design search engines or search engine optimization seo was entirely done with Meta tags 100% entirely done with Meta tags, with no relationship to the content that can be on the page so.
Michael T Ganschow Green: I think, even those of you who are watching this thing pre recorded might know where that might go a little bad.
Michael T Ganschow Green: So we had you know wonderful instances of various Disney searches can consistently having porn sites as the top link that was fantastic so um so.
Michael T Ganschow Green: Very quickly, search engine started expanding out into other things to rank and they began to devalue Meta tags on down to the point now where Meta tags are from a search engine ranking perspective.
Michael T Ganschow Green: By and large bunk now, at this point.
Michael T Ganschow Green: there's a lot of different Meta tags, you can have one that refreshes your page, you can have ones that declare you as a page author, you know all kinds of fun things um but they don't really have a lot to do with your search engine ranking.
Michael T Ganschow Green: There are a couple that kind of do in a little wispy way, so let me show you in fact i'll copy paste them into this page here, so we can see them, but if I go to my page source on.
Michael T Ganschow Green: This for project, one is from my main So if I go in here, I have a few Meta tags in here, I have there's my ut f8 declaration, I have a Meta tag for keywords.
Michael T Ganschow Green: A Meta tag for description a Meta tag for author and the Meta tag talking to search box now.
Michael T Ganschow Green: The only ones you're really going to want to concern yourself with from a search engine perspective and for entirely different reasons are the Meta keywords and the Meta description, so if I come up here and I type in a Meta Meta.
Michael T Ganschow Green: description.
Michael T Ganschow Green: And I go content.
Michael T Ganschow Green: equals quotation marks, just like this structure here content, just like this structure here we'll start off with her with our description.
Michael T Ganschow Green: I you can do them in either order I don't believe it matters per se will close this guy up while we're here because Meta tags singles and tags they don't have a closer, so your description is the when you search in Google.
Michael T Ganschow Green: Google search when you search in Google this little paragraph right here that comes up underneath your search link like these little these little paragraphs right here.
Michael T Ganschow Green: The that paragraph is your description right, so this Meta description content is what will show up underneath your pages link in a search engine.
Michael T Ganschow Green: So you can see here if I take a look at my no I don't want to click on trash.
Michael T Ganschow Green: There we go we're gonna open this up, so if you see under here there is GR C 175 web design and publishing one and introduction you.
Michael T Ganschow Green: To building websites using industry standard programming languages and software so essentially you just want to have a line or two tops typically just a sentence.
Michael T Ganschow Green: Maybe two describing your website and describing what it's about in this case, this is my homepage so my description summarizes the whole website you want your kind of your homepage.
Michael T Ganschow Green: seo to be pretty generic for the tip for the overall topic your website, you get much more specific, as we get into pages inside with your page titles and headers and all of that so.
Michael T Ganschow Green: notice here glc 175 web design and publishing one and introduction to building websites using industry standard programming languages and software.
Michael T Ganschow Green: So if I come up here, whatever I put in this description.
Michael T Ganschow Green: So I put in.
Michael T Ganschow Green: I come in here and I put in.
Michael T Ganschow Green: This I put in.
Michael T Ganschow Green: This web page is a sandbox.
Michael T Ganschow Green: of bad decisions.
Michael T Ganschow Green: No one, you see, is the sandbox bad decisions, no one should be here.
Michael T Ganschow Green: And anyone who is deserves.
Michael T Ganschow Green: What coming to them.
Michael T Ganschow Green: Show should I publish this page and put it online over the course of a few days when I get search index if someone pulls it up in a search result then.
Michael T Ganschow Green: You will, this is the little paragraph that will appear under the link or the little lines now does this matter in terms of search engine ranking no not really these things got so keyword stuff that they.
Michael T Ganschow Green: That that that basically they're they're they're effectively non existent for seo purposes um but.
Michael T Ganschow Green: What they are good for is for user experience in search engine, so you want to make sure that you've got good relevant stuff here because.
Michael T Ganschow Green: you're not you're not putting in your Meta description anymore for box they're not looking at it well, they do look at it, but it's it's worth.
Michael T Ganschow Green: search engines right use rank at the same way, they rank text, and it is not wrapped in a paragraph tag so there's general tech so it's kind of bottom rung stop it factors into the ranking but negligible.
Michael T Ganschow Green: What it where is nice is for actual flesh and blood thinking human users, rather than bleep bloop search box, because it gives a nice little.
Michael T Ganschow Green: It gives a nice little summary and overview and feel for your website, if you don't have one of these description tags in.
Michael T Ganschow Green: um then it'll just pull the first line of your way, so the very first piece of body copy basically the very first line in a paragraph tag that will be pulled as your description um let me see if there's a specific Meta tag or i'm kind of chewing on that.
Michael T Ganschow Green: html.
Michael T Ganschow Green: I don't think there's an order i've always done them a keyword and description let's see here if there is.
Michael T Ganschow Green: let's see i'm actually curious I mean look this up on a class there's no physical person attending this is just a pre recording but you guys gonna sit here can fast forward to season.
Michael T Ganschow Green: description sure i'll accept cookies love that icon.
Michael T Ganschow Green: On the order of these tags do not matter, they just need to be present alright cool so they don't really matter i'm always done keywords and description, but I did a description first on the tester page, you know what what ever.
Michael T Ganschow Green: So you know what i'll throw in a key words above it, why not best to not start breaking.
Michael T Ganschow Green: Breaking now so.
Michael T Ganschow Green: Okay, if the description is entirely a.
Michael T Ganschow Green: entirely a essentially a user interface element, really, for your search results, then what even is the keywords one worth because.
Michael T Ganschow Green: Michael you just said that they packed everything full of keywords and they devalued these Yes, they did mostly so your keywords are.
Michael T Ganschow Green: words and phrases that again that you want to be ranked for.
Michael T Ganschow Green: So again, the stuff including a page titled stuff to include in your H1 and stuff you write your body copy around getting ranked up for based on your target audience guys and.
Michael T Ganschow Green: Hopefully research to keywords a little bit using the research tools that I dumped in the chat so i'm typically for your keywords tag you want to put in five keywords or phrases So what are we going to put in here we're going to put a Michael.
Michael T Ganschow Green: deranged.
Michael T Ganschow Green: Jackie.
Michael T Ganschow Green: let's see.
Michael T Ganschow Green: consciousness.
Michael T Ganschow Green: eliminator.
Michael T Ganschow Green: And notice I use the phrase there, rather than words we use phrases as well.
Michael T Ganschow Green: And then lastly we're going to go.
Michael T Ganschow Green: demonstration.
Michael T Ganschow Green: in name only so five keywords and phrases basically five comments essentially separating that now, what does this do what does this key words, do you said it's devalue yes it's devalued but it's not 100% devalued.
Michael T Ganschow Green: What it's used for is it used as a reinforcer So what will happen is a search Bot will come, all the way down through.
Michael T Ganschow Green: A your code it'll go through everything and it'll assemble kind of its own listing of what it thinks your keywords and phrases are and all of that, then it will check with your keywords Meta tag right here, with its five comments.
Michael T Ganschow Green: To see if it came to the same opinion as you did, and any keywords and phrases that the two of you agree on.
Michael T Ganschow Green: In that keyword stag will get bumped just a little bit more by the search bar so it's still important to have a keywords Meta tag and, by the way.
Michael T Ganschow Green: This description in this keywords much like the page title must be unique for each and every page on your website again.
Michael T Ganschow Green: Something michaels website is bad at because it's the mechanics car he's gonna fix it eventually he promises so.
Michael T Ganschow Green: But each of these each of these keywords sets.
Michael T Ganschow Green: up on keywords in common, of course, in fact, it probably helps to have keywords in common, to establish a common theme of your overall site, but you want to have at least a couple of those commas be different words and phrases then.
Michael T Ganschow Green: Then you're made then your homepage and your description should be absolutely unique, because what if the search engine result pulls that page and not the homepage you want to make sure people know what they're getting into okay so.
Michael T Ganschow Green: there's that, so this is make sure they're so you want to make sure to have Meta tags they're not worth the time anymore, but they are.
Michael T Ganschow Green: One of them is nice for your users, because they will go in, they can go in and.
Michael T Ganschow Green: pull the description out of the browser so you know again they're Nice and your search results this.
Michael T Ganschow Green: You just come here and it's like oh look at that there it is notice also, by the way it highlighted the keyword and highlighted the keyword in the description here so kind of my search term see my search term see have a search term repeats I.
Michael T Ganschow Green: So that so the descriptors mostly good for that it's good for your your users as humans, but not your search boxes robots because they don't they don't listen anymore.
Michael T Ganschow Green: um maybe who knows, maybe, maybe in some dark secret Google laboratory they're redoing the Bot again to cause consternation across the Internet and to burn your website down.
Michael T Ganschow Green: So, and everyone have to rejigger other seo.
Michael T Ganschow Green: ranking.
Michael T Ganschow Green: Listen, if you write good content, you make good content on your page, which is really the dirty secret of seo all of this is really just kind of getting a little interest, but if you write good content you keep your website consistently up to date.
Michael T Ganschow Green: And you don't just like let it sit, you know with the tumbleweed blowing through you gave a decently up to date yeah good relevant information you make sure to put a good set of page titles, a good set of headlines and and and really awesome content and well labeled images.
Michael T Ganschow Green: Even if the algorithm changes and ain't gonna change that much so good content is always a draw and always helps.
Michael T Ganschow Green: So let's see what else here Papa Papa Papa BA time to talk about that Papa Papa BA alt tags blah blah blah, and he talked about that blah blah blah.
Michael T Ganschow Green: Do to do to do.
Michael T Ganschow Green: So one of the things that's coming up in seo quite a lot with the proliferation of mobile is local seo so what's happening is Google and other search engines are increasingly.
Michael T Ganschow Green: displaying search results to people, based on their location and I don't just mean like.
Michael T Ganschow Green: here's your city, I mean like you're walking around downtown looking for something to eat.
Michael T Ganschow Green: And when you type in like steak they'll give you like the steak houses that are closest to you as search results google's getting really good and terribly frightening that way so.
Michael T Ganschow Green: One of the things you can do as you're setting up your keywords and phrases and all of that is if you're a local business, you can really kind of hyper target local stuff but again lots of you know Reno Nevada sparks Nevada.
Michael T Ganschow Green: You know, northern Nevada keywords in your website, in order to make people are in order to make search engines serve that results up sooner also.
Michael T Ganschow Green: A real quick way to do that actually now we'll we'll get to that when we get into external seo whoa ahead of myself.
Michael T Ganschow Green: BA BA BA BA BA BA BA BA Okay, Sir did he did he did he did he.
Michael T Ganschow Green: See he okay so.
Michael T Ganschow Green: Some of you may be tempted to hide text and links to hide text make it.
Michael T Ganschow Green: Put in text make it the same color is your background and how I text in there to add keywords and content that might not necessarily.
Michael T Ganschow Green: be visible to users, that is bad do not do that, that is one of the great sins, you can do.
Michael T Ganschow Green: type that is too close to the background color because if it's close enough for google's algorithm that pick up on that.
Michael T Ganschow Green: They will not only punish you you do it fast enough they'll D rank you they'll punt you off a Google which considering 90% of all organic web traffic.
Michael T Ganschow Green: comes from Google now, you might as well be dumped off the Internet, so do not hide text okay.
Michael T Ganschow Green: Also try whatever you can do not to duplicate content on your website, you get ranked down if not pointed out if Google finds out about duplicated content you're not going to get kicked off the Internet for duplicated content which will get to a serious rank penalty.
Michael T Ganschow Green: else on on page so that's on page seo basically how to configure your website.
Michael T Ganschow Green: In order to attract relevant searches, that is an order to attract people who are looking for the things that your website offers to your website, remember, as you go through all these search tutorials you will hear the word relevant quite a lot.
Michael T Ganschow Green: But basically just means how how close do you come to answering the users question that they're searching for in Google.
Michael T Ganschow Green: Now, that is.
Michael T Ganschow Green: On page seo so right excellent content formatted correctly use right good unique page titles for everyone in your pages good unique H1 headlines for every one of your pages.
Michael T Ganschow Green: make good content and quick loading images that are descriptive Lee named and with an alt attribute for your IMG tags the love you so that.
Michael T Ganschow Green: You know, make sure that you know that everything is formatted really, really nicely.
Michael T Ganschow Green: Okay, so.
Michael T Ganschow Green: Where did I go alright.
Michael T Ganschow Green: So now let's play off page seo games now off page seo is.
Michael T Ganschow Green: off page seo is the process of driving traffic to your website getting yourself known.
Michael T Ganschow Green: And really that's by and large, a factor of link building essentially you're you want to.
Michael T Ganschow Green: You basically just want to get links pointed at your website.
Michael T Ganschow Green: organically you don't want to pay for links or anything like that, because search engines have gotten pretty good particularly Google pretty good about detecting pay for links and things like that, so you want to make sure that you're.
Michael T Ganschow Green: That you're.
Michael T Ganschow Green: That you're doing this as, naturally, as you can.
Michael T Ganschow Green: off page blah blah blah blah blah okay.
Michael T Ganschow Green: So.
Michael T Ganschow Green: How do I, how do I, how do I get my.
Michael T Ganschow Green: How do I get off page links going okay well if your business, a real quick way to do that is to go to Google my business.
Michael T Ganschow Green: Go to Google my business.
Michael T Ganschow Green: Which is one of their tools.
Michael T Ganschow Green: Google my business.
Michael T Ganschow Green: And register yourself there if your business.
Michael T Ganschow Green: let's go to the chat i'll throw this in the chat those were downloading the chat log here's another link for it alright so considering there's no actual humans here there's just i'm talking into the breeze.
Michael T Ganschow Green: And register your register your business put as much business information, as you can and encourage your.
Michael T Ganschow Green: Your customers to go leave reviews to go upload photos to you know all sorts of things, because if you Google, if you.
Michael T Ganschow Green: If you put in a Google my business when somebody looks up your business.
Michael T Ganschow Green: phone the search results will show a listing for your business right over here with all sorts of critical information, including a link to your website blue yeah.
Michael T Ganschow Green: So what that does is that automatically points a link from Google to your website.
Michael T Ganschow Green: Points a link right there to your website So there you go there is a cheap as free link, you can also mark yourself.
Michael T Ganschow Green: On Google maps, you can do you even get your own little custom balloon it's awesome so go and if you have a business going immediately register that registering location register your spot get it all set up and go cool.
Michael T Ganschow Green: Next.
Michael T Ganschow Green: Now it might not work if you're a person.
Michael T Ganschow Green: But.
Michael T Ganschow Green: If you're if you're a person or a sole proprietorship or you don't want to put your location on blast to the Internet, another way to get.
Michael T Ganschow Green: Links is to basically shut up a social media page on every social media platform you dare want to maintain a presence on so you know, obviously the common ones, you know Facebook Twitter instagram.
Michael T Ganschow Green: You know, you know if you want to run crazy tech talks of US screen printing T shirts or or crazy tech talks of you dropping.
Michael T Ganschow Green: Cars off Jacks on people, you know, whatever you can also do you know tech talks and snaps and you know any anything anything you want to you dare inhabit.
Michael T Ganschow Green: You want to establish a presence there, and put a link that link to a YouTube yeah you want to do long form YouTube videos yeah make a YouTube channel to and.
Michael T Ganschow Green: Point all of your links back to your website, because that gets you links from those social media which which really helps bring your ranking up.
Michael T Ganschow Green: So, again it's really all about links now hopefully your contents awesome and it's crossed because of your content, yes awesome.
Michael T Ganschow Green: Then.
Michael T Ganschow Green: Then you're going to.
Michael T Ganschow Green: you're going to start drawing natural links now um if you want to get the pump primed a little bit um go to websites that might be.
Michael T Ganschow Green: That are that are similar but non competitive who are asking similar questions or somebody who's not a competitor, but you can kind of help them out.
Michael T Ganschow Green: and propose doing a link exchange, you know, particularly if they're services, you can use they point a link and you, you point a link at them and it all works out really nicely.
Michael T Ganschow Green: So that's another way to to kind of draw in.
Michael T Ganschow Green: Those kind of things the other thing too is to constantly research and tweak your keywords a little bit because the more research and keyword tweaking you do the more will come back to you the more traffic that will boost as well in Google.
Michael T Ganschow Green: um another quick way to boost is to start a Google adwords account Google adwords is very straightforward basically you open up a Google adwords account.
Michael T Ganschow Green: You throw 10 bucks into it, you write an ad and then you put in a set of keywords and you be a dump them okay and depending on how on what your ranking on on how much you bid so, for example, that graphic design example we've already.
Michael T Ganschow Green: Of graphic design and graphic design example.
Michael T Ganschow Green: Based on your what your bed is CDs CDs Google sheets Google my business that you see that.
Michael T Ganschow Green: Looking at Google my business, and then we got, of course, all the generic organic links, but based on what your.
Michael T Ganschow Green: Your bid is, if you win or where you are in the building your account will be charged the next highest to be in below you plus one cent and so.
Michael T Ganschow Green: As your ad display or excuse me, it will display your ads ranked based on what you bid and then, if anybody clicks on your ad it will debit your account.
Michael T Ganschow Green: Whatever the next highest bid was plus one cent.
Michael T Ganschow Green: And then basically your ad will run and run and run until your account runs out of money and then Google ads will start nagging you that your account is out of money and your ad is not running but there's no mandatory by.
Michael T Ganschow Green: But then, is a Google always slightly organically ranks up a little bit websites that have a Google ad attached to them so it's always a good way to get a quick shot in the arm.
Michael T Ganschow Green: Plus, depending on how much you bid, particularly for really narrow keywords like the that we we saw on the keyword research tool, you know the ones that had low competition.
Michael T Ganschow Green: That means that you're going to your and will show higher and will be clicked on faster so it's another way to juice yourself a little bit, and you can run really cheap adwords campaigns, I mean.
Michael T Ganschow Green: The minimum by it's 10 bucks and then there's no minimum thereafter.
Michael T Ganschow Green: So you can throw a few bucks at it periodically, if you want to leave it running, otherwise it just turn off when it runs out of money.
Michael T Ganschow Green: You can also turn it on and off manually she can run ads seasonally if you want, you know that kind of thing so i'm really kind of like like Google adwords that's some good stuff and that's a good external way, to use your your ranking and rating without.
Michael T Ganschow Green: Without.
Michael T Ganschow Green: Without spending a ton of money, so one other thing I actually forgot to mention.
Michael T Ganschow Green: and bad Michael for not mentioning this back in the influence is one of the things that search engines love being loves at Google loves that everybody loves it.
Michael T Ganschow Green: Is domain age, and when you hear about domain age, I should have mentioned this let's talk about domains, and I know dash isn't.
Michael T Ganschow Green: going to make it relevant and keep it short and Baba Baba domain age is very important, and how they can't when when when they talk about domain age what they mean is.
Michael T Ganschow Green: That they would lie, that is, the term of ownership of a domain, so the longer you've had a domain regardless if you're doing anything with it.
Michael T Ganschow Green: The longer you had a domain, the better Google and bing and a cup and a duck that go like it, so if you have like the weirdest brain fart easiest idea ever chatting matter what it is, whatever weird idea, you have any of that.
Michael T Ganschow Green: Please, please go register domain on it they're cheap we'll talk about that next class for the class after they're cheap.
Michael T Ganschow Green: it's like 12 bucks to register a domain to go grab a domain on it and started cooking because the longer you have that domain, the better we it will rank up when it hits out the board.
Michael T Ganschow Green: So let's see here what other.
Michael T Ganschow Green: External.
Michael T Ganschow Green: Things can you do.
Michael T Ganschow Green: Okay, so.
Michael T Ganschow Green: Really really are the external linking it's basically about hitting up people who want to link to you.
Michael T Ganschow Green: finding ways to get links pointed at you through Google my business through social media through all kinds of things like that, and then writing kick ass content that's really what it's about.
Michael T Ganschow Green: Making sure your website kicks ass and it's very relevant to searches, you may have to run some ads a little bit beforehand to getting them to prime the pump a little bit, but you shouldn't even really have to do that, I would say um so.
Michael T Ganschow Green: let's see what else we can do OK.
Michael T Ganschow Green: OK, so now listen server side seo you can do.
Michael T Ganschow Green: server side seo.
Michael T Ganschow Green: So what does that mean well what that means is you can set up things in your server that will help search engines out and get you ranked up a little higher so.
Michael T Ganschow Green: Let me show you some examples where did it go there it is.
Michael T Ganschow Green: There you are okay so.
Michael T Ganschow Green: One of those things is a little text file Okay, a little text file, you can put in your.
Michael T Ganschow Green: Your.
Michael T Ganschow Green: Basically, your main directory it's called a robot dot T X ti.
Michael T Ganschow Green: robots txt oh that's right this one oh my God 175 is a blank one X right is to 75.
Michael T Ganschow Green: There it is okay so 275 has one I think 175 is blank out of look into that anyway to 75 has one yeah and robots txt is a file that immediately reaches out and flags search engines to do different things so where's that article robots de ti X.
Michael T Ganschow Green: Papa Papa Papa Papa Papa there's all sorts of fun things.
Michael T Ganschow Green: Google has great resources on I ever done robots txt.org.
Michael T Ganschow Green: So this is the master page of the robots txt spec and you can learn all sorts of ways there's a chat is there a person here oh there's a human here hi heather so I look at that we've got it we've got it we got it we got a healing.
Michael T Ganschow Green: hi.
Michael T Ganschow Green: i've been talking to the ether for like an hour here oh that's cool.
Michael T Ganschow Green: person excellent alright so there's the robots txt link and this talks about the full robots txt spec and robots txt is mostly used to.
Michael T Ganschow Green: Tell a search bar when it comes to your site what it should go through, and what it shouldn't go through most commonly it's used for what are called dis allows.
Michael T Ganschow Green: which basically just means don't look in this folder so, for example on my God GR C 275 robots txt.
Michael T Ganschow Green: i've told the search bar not to look in my CSS folder or my scripts folder because there's no real content, you really care about getting indexed by a search engine and either of those so it won't look in there at all.
Michael T Ganschow Green: And there's really, really handy because the less time a Bot has to spend.
Michael T Ganschow Green: teasing out your content from your programming, so you know running through a CSS files running through a script running through php that are just engines running and.
Michael T Ganschow Green: running through your dashboard files if you've got a wordpress running through all of that clap on the the the more time and as to spend with that.
Michael T Ganschow Green: It sends out and D ranks your content of it, so if you can tell it where not to go it will make your content seem a bigger part of your of the overall site on your website and search engines will wake you up.
Michael T Ganschow Green: Now the other cool thing that you can set up as well is what's called a sitemap now a sitemap is an x m l file.
Michael T Ganschow Green: xml is another markup language, this is html.
Michael T Ganschow Green: Oh let's call it brother, this is html his brother, and if you notice an xml file it looks like that bracket bracket.
Michael T Ganschow Green: bracket closing slash bracket bracket is another vocabulary it's done in the same structure of html just another complete different vocabulary and so.
Michael T Ganschow Green: What this what the sitemap does and we're going to go the generator what this site map does is it pre maps the site for your pre maps the site for your.
Michael T Ganschow Green: search engines that come to it and it presents them via the robots txt file you put a little link in the robots txt points at your site map search bots are also going to look through your files for any sitemap xml file.
Michael T Ganschow Green: And what it does do put this little thing here to.
Michael T Ganschow Green: What it does is it pre mapped your website for the search engine, so the search engine doesn't have to crawl your whole website and go through it, it just takes your site map data.
Michael T Ganschow Green: looks and runs and what and when they're allowed to do with that fast it'll double check it of course as well, but when they were allowed to run that fast.
Michael T Ganschow Green: They will rank you up they love site maps, so if you all can once you get your website up and live go generate a sitemap for it.
Michael T Ganschow Green: and put that in the main directory next year robots txt.
Michael T Ganschow Green: And that way you know, basically, with your index dot html and all your html files, like, I think, like a main directory when you go in that's that's where that's where those guys live and search engines really love the two of them, because they they.
Michael T Ganschow Green: Because they enable the search engine to do its job easier and whenever you do that, you get ranked up a little bit, which is nice.
Michael T Ganschow Green: The other thing too is to make sure you have a good powerful server that loads your website faster because again load speed is a thing now, so you want to make sure you're not on a crusty old web server which.
Michael T Ganschow Green: Is.
Michael T Ganschow Green: Trying his hardest to load your website, but it just.
Michael T Ganschow Green: doesn't happen anymore, so this is something we're actually going through at my company our web server has gotten old and our host is not auto upgraded us to.
Michael T Ganschow Green: To a new server, so we are talking with them about doing upgrades because our current website has now gotten rather slow on the server goes check a check.
Michael T Ganschow Green: Oh yay we're loading here we go yay so I, so I am I am in process of seeing what we can do about upgrading our server so fingers crossed for us all, particularly.
Michael T Ganschow Green: For our customers are hosted on the on the server as well and build it out, but you want to make sure you've got a powerful newer server that will run your website as quickly as possible.
Michael T Ganschow Green: Particularly for websites that are built like this one, using wordpress or some other content management system which we'll discuss in greater detail here, I see 275.
Michael T Ganschow Green: So let me see if I noticed.
Michael T Ganschow Green: Probably a bunch but that's okay I left you guys a bunch of seo links in the chat she can go through there as well, and look at them.
Michael T Ganschow Green: um so there was really all the lecture that I had planned I planned for a few people in some questions, so I had spaced it out, but since there was no one here until heather popped in what do you get here about seven other the other popped in later on here.
Heather Amistani: That pretty much concludes the.
Michael T Ganschow Green: party oh so you have to listen to me jabber on and on and on and on excellent excellent excellent excellent.
Michael T Ganschow Green: Okay, so then um that's pretty much the lecture for this class next class we're going to go over Google analytics II II II, how to terrify people by showing them exactly their web traffic.
Michael T Ganschow Green: And then we're going to talk about web hosting and domain names and how to set all of that up next class so.
Michael T Ganschow Green: If I think we just had their here so uh, so I am going to go ahead and pause the recording.
Michael T Ganschow Green: Because that pretty much I believe concludes my seo lecture because I lectured it without pause for questions or answering anybody's questions and.
Michael T Ganschow Green: turns out that I had basically a buck 20 of of material than I that I stretch out usually to two hours answering questions so.
Michael T Ganschow Green: Most of your pre recorders, thank you for stopping by and checking this thing out this thing will be up on the website, the next day or two when it's finished cooking.
Michael T Ganschow Green: And as for the rest is for you heather i'm going to hang out here for a little bit, if you want to ask me questions or anything like that i'm pausing the recording right now later pre recorded people I will see you next time.