H. Williams Preliminary Critique Project 2

[eARTh2haleypw]

I'm redesigning a site for a local coffee shop called Aroma Club. Here's the current site: http://www.aromaclubreno.com/

[wbenavente]

The layout on both designs are good but my favorite is the second one! Also did you design the logo? They're wonderful! Your type choice matches well with the color palette which is very relaxing to look at. One thing I would point out though is the background. It's coming out a little bit pixelated at my side so you may want to reconsider either using a higher quality photo or just a solid or gradient background. Other than that, good job!

[tabasco_lynn]

The second design is really nice, I like the red from the first design and would like to see it in the second one too!

[grc_175_rpereyra]

layout number two is really nice. good design concept and color choices. awesome!!!

[Instructor]

Wow! Two excellent, very professional looking websites. I'd say you could go either way with these designs.

First Design - My Pick -

A very clean layout that let's its killer colors, imagery, and contrast do the talking. The white type on black background is both legible and readable. The red color is both reflected in, and separates itself from, your background image.

The only things I'd change is to bold your navigation so it appears more strongly in your visual hierarchy and to expand your main content a little wider within it's box.

Second Design

A softer, more delicate, and emotionally warmer design. I think a lot of this is achieved via it's more subdued colorscheme and imagery. The logo is also very Victorian and fragile seeming. I really like the stronger navigation relative to the bodycopy and the ease of visual navigation and information uptake throughout the site.

I think though, that it gets a little too subdued (if not boring) on the inner page. I'd like to see more food pictures with this design as well. I also have trouble seeing the bodycopy on occasion so it needs to be thickened up just a touch.

I personally think your first design is stronger due to your color choices, high contrast, layout, and imagery. But the choice is yours.

Outstanding work!

[danistephens3]

Haley-
I like both of them but I keep going back to the top design. I think that the layout works well with your elements that are within the design. I love the color scheme in it as well. Great job!

[charliepecot]

Like I said about the other food joint, all I want to see is the menu, the price range, the outside of the building, if you have a bar, and a map. All the fancy pictures in the world won't make me visit your establishment.

[MattShock23]

I like the top design, even though both are very well done. The colors and imagery work really well together. My only suggestion is to try to style the logo to be a little less detailed? It seems to get a little detailed and lost against the red background. Nice job though.

[elizabeth_mejia]

I love both of these designs they are both very beautiful and elegant. I have to say I like the second design a little more the color choice and the background image is so relaxing it makes me want to sit down and relax with a warm cup of coffee. My suggestion would be to make your buttons stand our a little more from the content box they are in but other than that great job.

[Deitrik]

I like the second design the transparent boxes are a nice touch your logo is awesome it immediately makes me think of coffee. Really good design you have going on either way would be a positive direction for you.