For Project 2 we were meant to find a horribly designed website and make it less horrible. I was craving cupcakes when I set out to do my research, so somehow I stumbled upon this piece of work called http://www.roundaboutsleeves.com/ and let me tell you, it is something else. This website sells cupcake sleeves that clothe "naked cupcakes." The imagery used and some of the slogans had me snorting when I first came across them. Hopefully my rough concepts are a step up from this flash-animated, purpley neon train-wreck. (I wanted to make it all cutesy just because I felt like something like this has so much potential!)The first concept I kind of favor a little more in terms of composition and design. I came up with a little logo which I felt captured the idea of a "roundabout" cupcake sleeve. I did a ribbon-style banner at the top which would house the navigation, and then while on an actual page with the product, a container to the left would appear with all the categories divided and simplified as opposed to the website's original list. I plan on doing drop-down menus, just because I think it will make things cleaner and nicer and to be honest, because everyone likes them (including myself). Also, the corners would be rounded and the main container would be surrounded by a flurry of wee polka dots. I think this concept might do a better job of selling people re-usable cupcake sleeves, don't you?
The second concept I went with the idea of more of a portrait-oriented layout. I played with the ribbon idea further, coming off the cupcake at the top to form the banner that will hold the navigation. Similar concept, but everything's more vertical, leaving more space for the product in the themes that carry more designs.
