Re: Project Two Rough Ideas....
Posted: Wed Oct 22, 2014 3:31 pm
Impressive!
Great work, Tiffani. You've got two top notch designs here. Both make me feel the prestige of MIT just by looking at them. I like your first design better I think. It's contrast, geometry, and focus on people really put it a cut above the second. The second one feels like a top notch art gallery website (save it and use it when you get an art gallery client). I really like the way it ties into the geometry of your logo design, which is also excellent BTW. It uses the right angles in your logo and the placement of images to imply the logo across the layout, thus reinforcing your branding.
I also think the color use is excellent, repeating the burgundy and gray all over the website (even in your images!) also serves as a brand reinforcer. And burgundy is a dark enough color that you get some great contrast throughout the layout
The only area where your first design falls down a little bit is in typography. I like the font choice, it works especially well on the home page, but you need to work with it a bit on the inner page. Firstly, you need to loose the underline on your headlines. Users are trained to see underlines and think "hey, clickable link" and you don't want them furiously clicking at your headlines. Use boldness to separate your headlines and bodycopy. Secondly, you have way, way too much leading in your bodycopy. Tone it down a bit. Lastly, margins. Your headlines are way to close to the bodycopy above them. Make them close to the body copy they apply to and farther from the bodycopy they have nothing to do with, that way they will be visually tied together an have room to breathe.
Truly, top notch work. Very professional looking.
Great work, Tiffani. You've got two top notch designs here. Both make me feel the prestige of MIT just by looking at them. I like your first design better I think. It's contrast, geometry, and focus on people really put it a cut above the second. The second one feels like a top notch art gallery website (save it and use it when you get an art gallery client). I really like the way it ties into the geometry of your logo design, which is also excellent BTW. It uses the right angles in your logo and the placement of images to imply the logo across the layout, thus reinforcing your branding.
I also think the color use is excellent, repeating the burgundy and gray all over the website (even in your images!) also serves as a brand reinforcer. And burgundy is a dark enough color that you get some great contrast throughout the layout
The only area where your first design falls down a little bit is in typography. I like the font choice, it works especially well on the home page, but you need to work with it a bit on the inner page. Firstly, you need to loose the underline on your headlines. Users are trained to see underlines and think "hey, clickable link" and you don't want them furiously clicking at your headlines. Use boldness to separate your headlines and bodycopy. Secondly, you have way, way too much leading in your bodycopy. Tone it down a bit. Lastly, margins. Your headlines are way to close to the bodycopy above them. Make them close to the body copy they apply to and farther from the bodycopy they have nothing to do with, that way they will be visually tied together an have room to breathe.
Truly, top notch work. Very professional looking.