Project 3 Roughs
Posted: Thu Nov 20, 2014 4:45 pm
Hey, y'all!
So this was kind of a challenge but this is what I came up with for the GRC website:
The first concept plays off the CMYK color wheel, as it's an important aspect of the printing process and what we have to deal with loads in this program. It might be trite, but I thought it was a fun thing to play with! I chose different typefaces for the GRC Header logo. Also I took the liberty of messing with layer effects on them because hey, we do that here (even though they may come off as tacky in this case but that was the point). I also placed them in an artist's palette thing, because I thought that was fun even though the only time we touch real-life palettes are perhaps in Color Theory. With the expressive typefaces, I went with a simple sans-serif one for the main header as well as the body copy. I also tried justifying the type but Photoshop doesn't let you do that, which is rude, but I digress. I went with the "art" theme further and placed the body copy in a frame, which I see now was a mistake. I struggled trying to come up with a clever yet tasteful container for that body copy, and obviously this isn't the solution. Any feedback on how to improve the tackiness of my design is highly appreciated
For the second rough, I went the opposite direction in terms of brightness and well, color. For some reason I thought of having a clean, black layout with minimalistic, sans-serif type. (The point of letting the user know which page they're on is that headline would be slightly bolder, which I see doesn't make much difference here. Whoops) I also just used Helvetica and its variations for the entire thing. This started giving me that "Cards of Humanity" vibe, so I went with it and tried figuring out ways of making it more visually interesting, which I failed at because it is quite painfully boring at this point and I'm not sure what imagery to use. Anyway. More feedback is very welcome
And Lord knows I'm probably gonna scrap these and come up with something completely different because as soon as I finished these I hated them, but like I said, I appreciate any feedback that might make me hate these a little less
So this was kind of a challenge but this is what I came up with for the GRC website:
The first concept plays off the CMYK color wheel, as it's an important aspect of the printing process and what we have to deal with loads in this program. It might be trite, but I thought it was a fun thing to play with! I chose different typefaces for the GRC Header logo. Also I took the liberty of messing with layer effects on them because hey, we do that here (even though they may come off as tacky in this case but that was the point). I also placed them in an artist's palette thing, because I thought that was fun even though the only time we touch real-life palettes are perhaps in Color Theory. With the expressive typefaces, I went with a simple sans-serif one for the main header as well as the body copy. I also tried justifying the type but Photoshop doesn't let you do that, which is rude, but I digress. I went with the "art" theme further and placed the body copy in a frame, which I see now was a mistake. I struggled trying to come up with a clever yet tasteful container for that body copy, and obviously this isn't the solution. Any feedback on how to improve the tackiness of my design is highly appreciated