Michael T Ganschow Green: To record this meeting you don't mind if I do cool alright so to be started recording now so Hello everybody, welcome to the third to last class of GR C 175.
Michael T Ganschow Green: I hope this evening finds you well, the both the people who are here let's see no actually i've got nobody here, so I will be talking to my computer monitor and those of you who are watching this pre recorded.
Michael T Ganschow Green: will be will get all of the Nice content so welcome to the third to last GR C 175 class.
Michael T Ganschow Green: I will be, once more, you cruise director we're going to finish up search engine optimization we're going to talk about a couple of search.
Michael T Ganschow Green: Talking about a couple of traffic monitoring tools, you can use that are nice and cheap as free and then we're going to finish it up with a little talk about web hosting so this class should be a fairly quick one, I think.
Michael T Ganschow Green: knock on wood, we will see.
Michael T Ganschow Green: If not, well, you have a fast forward button, those of you, I can see watching this class remotely have a fast forward button, so that we can do this so.
Michael T Ganschow Green: This should be a nice quick one then since it's just me.
Michael T Ganschow Green: And it appears to be an empty chat room so let's get some screen sharing going here and we will talk ever so slightly about some tools for your search engine optimization so oh hey look at that a person hi other how's it going.
Michael T Ganschow Green: Good to see.
Michael T Ganschow Green: Excellent excellent so we're going to talk a little.
Michael T Ganschow Green: seo tools basically traffic monitoring tools that are there, largely to horrify you um and then a little bit about web hosting so this should be a nice quick one i'm thinking like an hour so tops so that should be good cool means so let's dive in here and see.
Michael T Ganschow Green: What we've got so a little bit of screen sharing a whole share screen desktop you bet alrighty then so fire open my work browser whoo because we're going to go to some functioning things so.
Michael T Ganschow Green: The very first functioning thing that we're going to go to is Google analytics so Google analytics is google's it's a.
Michael T Ganschow Green: Public facing version of their data collection tools that they use privately essentially a nurse version of their data collection tools that they.
Michael T Ganschow Green: make available for free to web developers and the reason why is you install the code and it feeds more granular data to their stuff but it gives you some in return so.
Michael T Ganschow Green: This is as good and analytics packages, there is at the price point which is nothing haha there are other a little more thorough analytics packages that are.
Michael T Ganschow Green: That requires subscription fees, but i'm cheap, so I you just use Google analytics and everything it's the industry standard anyway.
Michael T Ganschow Green: So Google analytics is@analytics.google.com and it takes you to this lovely page.
Michael T Ganschow Green: And if you have a Google account, it will actually take you to a quick little homepage on our own great they just released a new interface to Google analytics.
Michael T Ganschow Green: Oh Goody like just just oh sweet, so we all get to learn together great fantastic marvelous let's see what we got here, so it actually takes you to an ordinary homepage that you then.
Michael T Ganschow Green: Basically click a login button if you're not already logged in in my case i'm already logged in here and.
Michael T Ganschow Green: So you have to make sure to you may have to click through twice, if you do that, so let me go to the my TMC see Google chrome here, and if I go Google analytics will see the.
Michael T Ganschow Green: tix, we will see the there it is we'll see the homepage real quick.
Michael T Ganschow Green: So this is the homepage it takes you to if you're not logged in, for whatever reason, and then you just click start measuring and it will attach a new analytics account to your.
Michael T Ganschow Green: Google account now this one's already up and running so swag blue calm is our company website, so this is our company websites Google analytics information now they see, they just announced like just just here.
Michael T Ganschow Green: Apparently unbeknownst to me that they've done an interface change so um, this is actually pretty Nice, so this is a live view right now right now there's nobody on my company websites swag Lu COM, which is to be expected, or we're a B2B website that deals in a lot of.
Michael T Ganschow Green: Pacific and mountain time stuff so we don't get a lot of evening traffic so i'm not terribly surprised, and this is kind of our date, this is our traffic over the last seven days, so it looks like they've done it, they are they got a child set up now cool alright so.
Michael T Ganschow Green: This is the overall traffic looks I can click down here, and I can set other days so, for example, I can do last 28 years the last month to cook chicken chicken I love the you can tell we're a B2B website because of these troughs on the weekends.
Michael T Ganschow Green: So you can set what date, you want to use it looks like either in intervals, or you can click up here and set custom ranges.
Michael T Ganschow Green: Yes, you can yeah there you go there's custom ranges and then some standardized ranges so that's pretty cool take a look at your traffic um so Google analytics is pretty cool because it detects a whole bunch of stuff on how users are using your website so, for example, for example.
Michael T Ganschow Green: This little guy right here this tells you day to day.
Michael T Ganschow Green: Your traffic, how many people are coming how it relates to the previous day the previous week so it'll match the weeks together how many individual people have come to your website.
Michael T Ganschow Green: And then, how many sessions, so a user into session are two different things, so a user is a unique device accessing your website.
Michael T Ganschow Green: A session is a is each time the website has been has been accessed so.
Michael T Ganschow Green: This is basically how many hits you have and then this is how many people are doing those hits or rather how many devices if somebody visits from multiple devices they'll count as.
Michael T Ganschow Green: Different users, unless the devices are all on a shared wireless network or something like that bounce rate.
Michael T Ganschow Green: Is.
Michael T Ganschow Green: The people that load up the homepage and leave after three seconds to bounce rate is.
Michael T Ganschow Green: A measure how many people stick on your website so it looks like 80% of our users bounce but we get a lot of Bot traffic and things like that so it's not like great we're working on that, but it's also not bad either any bounce.
Michael T Ganschow Green: Under 85% I believe is considered pretty good so we're gonna we're working to bettering that but there's that and then the average session duration of.
Michael T Ganschow Green: is about a minute on our website, which is again doesn't sound too good, but our website is largely a portal.
Michael T Ganschow Green: For our catalogs which are hosted by our vendors, so a lot of people come through click on the catalog link and the route so that's not terribly surprising.
Michael T Ganschow Green: So, what happens if I click this little audience overview thing over here we get a more thorough breakdown of everything here we go.
Michael T Ganschow Green: Users new users for the month ooh add add segments ooh we can add some sets of data interesting.
Michael T Ganschow Green: How many pages per session to the average us how many pages, do we have How long are they there number of sessions on average per user what languages, they are mostly English because we're an American B2B website.
Michael T Ganschow Green: What countries they're coming from like that 77% of hits are from the United States and China, which is a lot of our manufacturers very cool city whoo.
Michael T Ganschow Green: I love that la is our top city, we haven't been to La clients and they've been hitting our website at property and catalog looks Winthrop.
Michael T Ganschow Green: Oh Oh, this is one of our remote workers hitting our website well that's cool she's in Massachusetts and so that's that's what that is and then.
Michael T Ganschow Green: There was Reno and then a bunch of our vendors and Shanghai, we got vendors in Chicago.
Michael T Ganschow Green: that's hilarious about sparks to somehow not on here, even though we're a sparks business, I wonder if Google analytics is folded sparks into Reno and if it has i'm going to write a strongly worded letter to Google.
Michael T Ganschow Green: let's see here, we got system information how what browsers are coming in, oh i'm going to add it's mostly chrome shocker.
Michael T Ganschow Green: As you start to plant analytics on your on your website, you will find that this breakdown is about right most of your user base will be using some flavor of Google chrome and then typically a firefox and safari usually fight for.
Michael T Ganschow Green: The number two spot I like the fact that the edges in here too I suspect that is a few of our corporate visitors.
Michael T Ganschow Green: what's the operating system, and this is overwhelmingly going to be windows and ios with a little bit of with android and.
Michael T Ganschow Green: os X fighting behind it yep I like that windows android MacIntosh ios ios is a little lower this month very good you find again something like this typically it'll be windows and then.
Michael T Ganschow Green: Mobile os typically either ios or android and then Mackintosh us.
Michael T Ganschow Green: Service providers or look that up nope no mostly not set okay interesting yeah i've been finding less than less, a lot of the service providers on these things previously were showing that set to.
Michael T Ganschow Green: So I think it's menus becoming less and less valuable all right let's see phones operating system androids visitors are the most common ones, but they're only 50%.
Michael T Ganschow Green: And then it's ios and then some poor SAP using a windows phone visited our website, in the last week oh wow that's that's a new one, so.
Michael T Ganschow Green: Everybody poor 40 on the curb after poor windows phone user here, I admire the carrying the torch of that but listen buddy Microsoft ain't even carrying the torch for windows phone anymore okay so.
Michael T Ganschow Green: Please should be getting yourself a new phone I feel bad for you let's start a gofundme.
Michael T Ganschow Green: All right, let's see here service provider probably not set you haven't seen that a lot, too, so I don't really worry about that too much hey like screen resolution, so you can come and show this actually really interesting okay.
Michael T Ganschow Green: Because this one, you can use when you're setting up your media queries so most analytics packages, including Google here.
Michael T Ganschow Green: provide you the screen the common screen resolutions of your users, so, if you like, you can adapt your website to the common screen resolutions, if you want I find it's.
Michael T Ganschow Green: Still, a bit more of a pain in the ass than just crunching your website and seeing where it breaks, I find that a lot easier, but guess what what do I know.
Michael T Ganschow Green: So that is the visitors breakdown very nice you got language country city blah blah blah blah blah let's see what else we got on the tiles so this in here is more isn't this, the more standard interface that i'm used to.
Michael T Ganschow Green: Rather than these new titles let's find out what else we got in the new titles BA BA BA BA BA will go all the way back okay.
Michael T Ganschow Green: A little further back a little further back.
Michael T Ganschow Green: Later, oh come on.
Michael T Ganschow Green: Monday, yes, there we go alright we're back to the main so let's see what else we got here we have traffic sources cool.
Michael T Ganschow Green: So we have referral links ooh we got links pointed to us this tells you what external websites or rather what domains are linking to you clink clink clink clink clink and suddenly they are linking away at you so.
Michael T Ganschow Green: You can see who's pointed a link at you and who, and where those links are coming from most commonly.
Michael T Ganschow Green: let's see direct people typing in our address appears to be the number one, and then we have a Google is the number two being.
Michael T Ganschow Green: The number three and then by doing china's finding us very cool very cool very cool So if I click on the acquisition report this acquisition report has become it's very valuable if you have a.
Michael T Ganschow Green: Google adwords account tied into this we don't at the moment with ours, we took it down as a budget saving measures and covert but there's a lot of stuff that comes in here if you tie your adwords account to it.
Michael T Ganschow Green: So you can come through here, and you kind of click on the different things and see a little bit about the users So these are the users.
Michael T Ganschow Green: Who typed in your address okay well where did they go into if they're typing in their address well, most of them will go to forward slash which is your homepage your index.
Michael T Ganschow Green: And blah blah blah blah blah blah blah blah.com that's your your index, but if you have typed in direct links which is nice probably not typed in I bet you these bookmarks stuff so there's our charity printing initiative our catalogs.
Michael T Ganschow Green: The email form to request a new catalog and the email form to yell at us.
Michael T Ganschow Green: hilariously through the email, you will not believe the non spam weird contacts we get on our contact form it's it's it's pretty funny second tab tells you where people are most commonly entering your site which is really nice, you can see where their onboarding and find one here.
Michael T Ganschow Green: is getting more people going to it, then your homepage you might have a content issue, and maybe need to rework your page a little bit.
Michael T Ganschow Green: So organic search will tell us up yep So these are these are direct site searches are used to do keywords and things like that in here but Google made another tool for that that we will discuss in a bit so other than just kind of seeing.
Michael T Ganschow Green: Like what certain like your your your which search engines are sending traffic to you if you're not really hugely as valuable as it once was.
Michael T Ganschow Green: let's see here do we have.
Michael T Ganschow Green: What do we have, in the words here so queries let's see do we have any queries and no just that just the Google.
Michael T Ganschow Green: Google will report the Google queries in here anymore just whatever non Google queries that can detect.
Michael T Ganschow Green: So this is like stuff like what the people searched on bing i'll show you and get the Google queries in the Viet there that's another tool but.
Michael T Ganschow Green: acquisitions pretty good in the sense that you can see who's linking to you, and you can kind of see your search traffic, but you can't really get too granular with it, Google as another as another tool that's taking care of that.
Michael T Ganschow Green: Okay, so we're going to go all the way out here, one more whoops I want to preach too far.
Michael T Ganschow Green: Okay, so a lot of live traffic and your users and how they got there who's linking to you come on Linux Thank you.
Michael T Ganschow Green: So we've got our users who's currently live on the website at swag blue.com.
Michael T Ganschow Green: How did the users come they're mostly through typing in the dresses.
Michael T Ganschow Green: But also, you can get who's linking to you, you can get where they're coming from this is user retention basically how often are devices repeatedly visiting your website.
Michael T Ganschow Green: You also have active users or users who consistently visit your website what is that, like over the last 30 days, and then it breaks down all sorts of things you're going to have.
Michael T Ganschow Green: As you would expect, for a B2B website, there is a lot of desktop traffic for this thing, but you can break down.
Michael T Ganschow Green: Your what devices are coming to your website when most commonly in the time of day are people coming to your website oh I don't know oh I don't know we're a B2B website so like late morning clear through until the afternoon nice very cool.
Michael T Ganschow Green: that's for the last 30 days all most commonly visited pages, here we go, so we have the our homepage that's swag blue.com we have our catalog link both of them, we have our charity printing initiative and our contact form that's good I like seeing that.
Michael T Ganschow Green: We also have ooh we can tell the location that people are coming from so we saw a little that was cities and stuff like that, when a dig in here because I love this little math that it provides.
Michael T Ganschow Green: So you can see, on a little map who's visiting you and then you're going again see in the clickable areas here on the on the the charge on the grid.
Michael T Ganschow Green: Where they're coming from, and if you click on any country, for example, the US breaks us down in the states, so we can see there's our guys in La there's our employee in Massachusetts here's the Nevada crowd and click on the vana which would get city breakdowns there's.
Michael T Ganschow Green: Less counter devices, as in Reno because our office is actually in sparks, so I think when we visit our website from sparks of account that but apparently not fan and that's getting folded into the Reno traffic great fantastic.
Michael T Ganschow Green: So look at that there's Reno when there's fallon and there's a sparks and their sun valley all right interesting cool now.
Michael T Ganschow Green: When is the audience flow.
Michael T Ganschow Green: There we go it's in the acquisition thing, I think.
Michael T Ganschow Green: there's one of them were of course they've moved it yay.
Michael T Ganschow Green: tree maps.
Michael T Ganschow Green: Do to do okay oh OK So these are the most common pages visited great when.
Michael T Ganschow Green: channels, would you move it at this great flow chart of where users coming in on one second it's either an audience.
Michael T Ganschow Green: let's go.
Michael T Ganschow Green: User explorer.
Michael T Ganschow Green: What was the most common the most common device ips visiting my website and what they do so I can click on this person's device ID last scene there and it came from Yahoo.
Michael T Ganschow Green: Organic searches coming in, look at it look like and people look at the people and where's the where's the flow them when did you move the flow one minute we're gonna find the flow here you guys, I promise.
Michael T Ganschow Green: let's see here overview locations content Okay, those are the most visited okay yeah no that's currently active nevermind nobody's there right now.
Michael T Ganschow Green: To find that flow let's see here we're going to go do to do to do behavior technology cross device bench where I am ago users flow here we go I was wondering whether it moved it new interface don't you know, so this is really cool This shows.
Michael T Ganschow Green: Based on gear starting pages, this is by.
Michael T Ganschow Green: Look at that this is.
Michael T Ganschow Green: This is a nice little flow chart by country interesting So if I go let's not instead let's instead of your country let's go look at all the things you can set.
Michael T Ganschow Green: We can set all kinds of things region let's see by content recommended commonly used medium source landing page was started by where they're coming into the website all right so most folks who come into my index page here.
Michael T Ganschow Green: Go to our product catalog pages, we actually have a couple of them.
Michael T Ganschow Green: Different links to the two different pages going to different catalogs or to our contact us page, which is really nice So these are our basically our clients consistently going to our.
Michael T Ganschow Green: Our lovely little pages here, so we can kind of see the flow now people that come in on the product catalogs didn't really leave because that's the page that one.
Michael T Ganschow Green: They want to go talk to our product catalogs are good to go people come in, directly or contact form they're there to send an email or whatever people come into our.
Michael T Ganschow Green: blue moon dreams nonprofit print initiative they're there to to fill that guy out, so there are interesting kind of flow pages now site isn't that deep.
Michael T Ganschow Green: Deep sites can get this chart going like forever I can get going rows and rows and rows and rows deep, but our guy is not it's not that deep exactly.
Michael T Ganschow Green: So user behavior here we go let's go site content.
Michael T Ganschow Green: Here we go exit pages, this is another good one what pages were users on when they clicked off of your website most commonly with about anything will be the homepage for us because of our catalog links, those are the next two so that now, you can see people exiting via that catalog.
Michael T Ganschow Green: People filling out our nonprofit request form and people filling out our contact form will leave our site from there, so this actually pretty interesting things you have landing pages, which is where they entered your site from.
Michael T Ganschow Green: Go most commonly the index page on virtually all sites and then you have exit pages, which are where they're leaving from which is really cool data.
Michael T Ganschow Green: You can see you know our pages driving people off or is it part of a natural traffic flow or progression, you know that kind of thing so it's it's very, very interesting so.
Michael T Ganschow Green: That is Google analytics let me show you how to install it real quick to um it's actually a little script that you install down with your other scripts right before the closed body on your web page so.
Michael T Ganschow Green: When you create a Google analytics account and once you create an account, you can actually throw in I believe now it's unlimited domain names.
Michael T Ganschow Green: That you can have in here monitoring traffic for unlimited sites, basically, that you can be monitoring traffic for and, as you can see, we have quite a few of them, some are working and many are antiques that i've just never authored deleting so this one i'm going to use.
Michael T Ganschow Green: Just grow there's no I said, I would like, and then pop will use love pop yay so there's love pop okay that's an old website for a band.
Michael T Ganschow Green: So, to set the analytics up what they do when they when they set you up with your account is you established like an initial domain name, when you set your account up.
Michael T Ganschow Green: And then each new domain name you create in your account get you pretty much the same setup where basically you walk through you know the site name what the sites used for and.
Michael T Ganschow Green: expected traffic and there's usually a question or two about your target audience and then what they do is they hand you this tracking info code this tracking code right here.
Michael T Ganschow Green: And this little guy right here, as you can see, by the scripts right here, you basically highlight everything that's in the that's after that comment and all the little script links here, and you paste it into your website usually right above the closed body at the bottom.
Michael T Ganschow Green: and basically this little code essentially puts an invisible essentially Z index layer over the top of your website that measure that's.
Michael T Ganschow Green: permeable so it's not blocking into your content and it measures what users are doing on your website it's really handy actually.
Michael T Ganschow Green: To so that they could see where they're clicking through and what they're most commonly clicking on and looking through everything it's very, very cool so you kind of you kind of paste it in, and then it just starts rolling.
Michael T Ganschow Green: So, which is, which is really, really cool takes about 24 hours once you paste it, but the thing to start turning out data.
Michael T Ganschow Green: And really for it to have any data that's really worth analyzing is usually a couple of weeks into it to get data that's that's that's worth anything turn the light on here dark there we go.
Michael T Ganschow Green: So go back to the analytics homepage you still do the heat map, I want to see if part of this if they still do behavior.
Michael T Ganschow Green: behavior flow do they do that they used to do the thing where they would show a screenshot of your website and then basically show where people are clicking on it let's see here.
Michael T Ganschow Green: All pages let's go here okay so navigation summary content drill down i'm wondering there's a new interface so i'm kind of learning it to along with you guys um.
Michael T Ganschow Green: let's see here it's good audience overview of the users lifetime users mobile cross device custom no I don't have any variables in here technology behavior.
Michael T Ganschow Green: New versus returning interests demographics audiences if I do find it i'll let you guys know but they used to have this thing where they were true, a screenshot of your website.
Michael T Ganschow Green: And then basically show the most clicked on areas in your design very, very cool but.
Michael T Ganschow Green: And then up here is your notifications Ariel see what it's yelling at me about oh no yeah love POPs not receiving hits yeah because the love top website was taking them years ago.
Michael T Ganschow Green: All right, cheers love that's why because it's the love pop website we're still stuck there one minute we're going to go back to swim blue and Steve and Steve maybe that's why it's not there, so we're going to go.
Michael T Ganschow Green: pop pop pop pop buyers hi no, thank you.
Michael T Ganschow Green: Yes, no, thank you sure that all right let's see love POPs not receiving anything you don't say for a website that's been gone for ages um.
Michael T Ganschow Green: let's see if we have any clicking here so that's, we need to do to do overview acquisitions.
Michael T Ganschow Green: search console social yeah I don't see the old.
Michael T Ganschow Green: kind of heat map of clicks i'll see if it's still available and i'll let you guys know so i've weren't going anywhere else either heather or all of you pre recorded people who are watching this later on, do you have any questions about Google analytics it's actually a really neat little.
Michael T Ganschow Green: little piece of code, you can slip in that you can really tell a lot about your website like a scary lot like what city they're coming from.
Michael T Ganschow Green: i've played around a bit with the four pay analytics packages and the only and they're even scarier because they collect much more extensive data, so those IP addresses that you saw those individual device ips let's see I think that's an audience.
Michael T Ganschow Green: sunder under here somewhere where they had the.
Michael T Ganschow Green: User explorer here we go these guys right here, so these individual device ips are not device IP is a lot of for pay ones.
Michael T Ganschow Green: And names and then you click on it and it'll give their biography based on what they're based on their Internet activity, because the Internet is watching you watching you so.
Michael T Ganschow Green: All right, Google analytics questions got any other.
Heather Amistani: nope.
cool means.
Michael T Ganschow Green: Alright, so you pre record to people you guys got any know alright cool then we're going to go on to the other one oh, let me post the Google analytics.
Michael T Ganschow Green: Google analytics link in the chat so that you can steal it in there, because I think you might want to set up an analytics account for one of your private websites and have fun so.
Michael T Ganschow Green: where's my chat there it is alright boom there's a Google analytics link OK so.
Michael T Ganschow Green: Now that i'm section one tool there's really cool this talks about traffic how it's come to your website how it's being pulled out how how your users are using your website where they're going in it, where they're clicking on it, what they're doing and.
Michael T Ganschow Green: Then there is another one called Google search console.
Michael T Ganschow Green: Google search console is a very, very interesting tool let's see here, Google search console yeah maybe.
Michael T Ganschow Green: that's the about I don't need the about I just want to go straight to search console welcome.
Michael T Ganschow Green: No warning me know we already have a search console fine go here start now you don't need to start it's already there.
Michael T Ganschow Green: Here we go, so this should be our search console OK, Google search console is pretty cool okay this one's very interesting because this thing.
Michael T Ganschow Green: With this in the chat to Google search console it's very interesting Google search console is.
Michael T Ganschow Green: is a tool that Google offers that basically you hook various domains to usually by either go to scoop scroll down here at settings so usually in order to.
Michael T Ganschow Green: In order to add a website, I guess it doesn't have it here like analytics does anymore, this is a new interface to yay.
Michael T Ganschow Green: You basically either put a little page up in your homepage directory or you put a code snippet down by your clothes body like you do with analytics I usually use the page snippet.
Michael T Ganschow Green: code snippets give me the page methodology i'll just put up a search console page in amongst all my other pages in my directory and basically what this thing does is it's it's pretty badass What it does is it gives you a.
Michael T Ganschow Green: It gives you.
Michael T Ganschow Green: A report that basically shows you what your website looks like to google's search fonts.
Michael T Ganschow Green: And then includes things like how people are what what keywords are using in Google what phrases what things are leading them to your content basically anything that generates a clickable link is listed in here, plus common searches that are displaying your website so.
Michael T Ganschow Green: This is an overview here's the Web search clicks over the last.
Michael T Ganschow Green: Like 90 days give or take, which is not bad.
Michael T Ganschow Green: What I how many how many pages are showing with any errors which is nice no errors very nice.
Michael T Ganschow Green: And yep that's pretty much set there alright so URL inspection inspect any URL i'm not sure what URL inspection is it seems to be a new tool awesome explore that a little bit.
Michael T Ganschow Green: Alright, so coverage will tend to look and see how the websites looking looking pretty good.
Michael T Ganschow Green: It will everything's coming through as a valid search and valid links that's good but no displayed errors excellent we do impressions I like it that.
Michael T Ganschow Green: No displayed errors and all the Valence a and anything that were included for bad search terms of valid valid search terms are relevant search terms, based on the based on the.
Michael T Ganschow Green: What they've searched and looks like there's no errors with the indexing all of my pages indexed okay.
Michael T Ganschow Green: There are pages that were excluded because i've robots txt file, thank you very much, that tells it not to look in certain places, because it's funny like that.
Michael T Ganschow Green: sitemap so let's see, is it got it does have a valid sitemap hey it does look at that it's almost like and made a sitemap for this thing and stuck it in to make google's time.
Michael T Ganschow Green: A little easier, yes, and again the typically your sitemap will be sitemap xml and you throw it in your main directory with your web pages, as we discussed yesterday yesterday God.
Michael T Ganschow Green: As we discussed last class and I you throw it in there and then your domain COM slash site maps if I go swag blue comm slash side site map dot xml again to another markup language and kissing cousin of html this should a look at that we've got a couple of them.
Michael T Ganschow Green: Nice let's just go this one, so that we can see our looky Loos look at all, yet there we go, we got all the various page links that it's detected and a few others excellent a.
Michael T Ganschow Green: click on any one of these own leads us to that page very nice, so I got my little site maps telling everybody what's up, which is cool because Google likes that google's lazy like.
Things like that.
Michael T Ganschow Green: removes any pages that were requested to be removed from a search engine.
Michael T Ganschow Green: No request for updated content no filters yep because i've requested Google remove anything i'm a pack rat like that so i'll leave mine in here.
Michael T Ganschow Green: And let's see here, we got new things new things you guys what is page experience and not enough data okay well.
Michael T Ganschow Green: As obviously new enough that they haven't collected enough just yet we'll find out core web vitals again not enough data okay well.
Michael T Ganschow Green: Look, these up and how to how to get the two errors, what do you, what do you, what do you winching about what my errors text is too small to read the I can I set the viewport I said okay find me examples where is it not.
Michael T Ganschow Green: Oh OK, so I guess I gotta do a little more work on their robots txt because Google is bitching that I have mobile display errors in my wordpress website that that our is our company for a theme we're not even friggin using.
Michael T Ganschow Green: Okay, so i'm going to go into the robots txt tomorrow morning you guys tomorrow morning, and maybe in your past if you're watching this pre recorded, and I am going to block.
Michael T Ganschow Green: Google analytics from from from going into anything that is not the one we're using bloody hell look at this it's going to be page errors on a damn theme and wordpress i'm not using so.
Michael T Ganschow Green: get your wordpress is a content management system basically a little piece of software you install and you're hosting server and it static Lee are dynamically builds a website, out of a database and themes are basically skins for it essentially.
Michael T Ganschow Green: largely a CSS file with a bunch of link the images that you plop on wordpress.
Michael T Ganschow Green: to control the appearance and this theme which are not using is apparently showing up on a Google search somewhere and is throwing errors to Google I don't like errors to Google that's bad, so I am going to tell it no and.
Michael T Ganschow Green: and go into my my robots txt until it no no don't go there nope nope nope nope nope nope nope.
Michael T Ganschow Green: Alright, so let's see are there any manual actions I need to take no manual actions I need to take excellent and what about some security issues, do you have any security issues nope.
Michael T Ganschow Green: No security issues excellent excellent excellent excellent beautiful alright so let's see here legacy tools and reports.
Michael T Ganschow Green: nope Those are all no need winks all right let's see who is linking to me Oh, I see more thorough than analytics now that change this up a little bit sweet so.
Michael T Ganschow Green: Here are the pages, these are the top pages in terms of links pointing to them so 426 links point to our homepage very good, I have a lot of links out there.
Michael T Ganschow Green: i'm pretty much somebody linking to somebody's got some buddies image stealing and I see you somebody.
Michael T Ganschow Green: Linking to one of my images somewhere and stealing it well guess what yes what bro I might just take that page down or take that image down and then where's your link set then huh where is it.
Michael T Ganschow Green: Alright, so let's see here we've also got.
Michael T Ganschow Green: let's see top link pages for internal links okay So these are the links within my website.
Michael T Ganschow Green: learns mostly you can see my navigation here there's a contact form, those are catalog there's the home button.
Michael T Ganschow Green: there's our charity button and there's our catalog request form, so you can see how many different three different things point back to them very, very nice.
Michael T Ganschow Green: All right to top external linking sites so good chunk of our links are coming from yellow pages zoom info yellow book Reno local.
Michael T Ganschow Green: Top seos and then a whole bunch of years ones, look at this, these are some of our catalogs some of our vendors are BBB stuff I got all these things pointed to us, so we have all sorts of links pointing in here sounds like Michael might know what he's to.
Michael T Ganschow Green: All right, let's see where the hell is search terms.
Michael T Ganschow Green: We used to have So here we go there, they are top linking text.
Michael T Ganschow Green: let's go more these are these are text links that point to this place, this is the, these are the text links that.
Michael T Ganschow Green: That point to.
Michael T Ganschow Green: Our website, so this is this is.
Michael T Ganschow Green: When you wrap text in an A tag Google keeps track of that and so these are the top eight tags that are pointed back to our website is aware in this new interface, have you stuffed The keywords that are leading people.
Michael T Ganschow Green: let's find out, because I know it's somewhere.
Michael T Ganschow Green: there's the www version of my thing which shouldn't be any different so wherever you smoothed keywords that are coming here whoo we're lucky words let's go.
Michael T Ganschow Green: To page experience you don't have data coverage details.
Michael T Ganschow Green: New interfaces again gotta love it we're all learning together.
Michael T Ganschow Green: winner.
Michael T Ganschow Green: Forest Oh, here we go this in here search appearance.
Michael T Ganschow Green: nope Oh, here we go got it queries there we go nevermind I was looking right past it.
Michael T Ganschow Green: So queries are the tops phrases or words that lead people to click on your link So these are the top searches that are leading people to click on our company link looks like mostly people.
Michael T Ganschow Green: Looking directly for our company interesting so not too much straight traffic, but a lot of.
Michael T Ganschow Green: Direct traffic very interesting, so these guys right here, you can look through, and there are pages and pages and pages of them that lead to clicks on the website, so the.
Michael T Ganschow Green: The thing here has impressions, which is basically how many times was your link shown in the search results page, and then we have clicks how many times were you clicked on based on those and it's ordered in order of clicks So you can see all the different things that people are.
Michael T Ganschow Green: coming up with interesting so that tells you what keywords are leading to you on Google, which is functionally 90% of your search results, so they go.
Michael T Ganschow Green: So this is nice to search console so these two combined and you can actually combine them, you can lock them together so that some search console results show in analytics and some analytics results show and search console.
Michael T Ganschow Green: These two are great way to take a look at your traffic and see how it is working, you can see the keywords that are leading there, you can see websites that are coming to you even see.
Michael T Ganschow Green: Traffic numbers where they're coming from things like that so there's lots of lots of lots of good times so Questions questions miss heather.
Heather Amistani: nope.
Michael T Ganschow Green: alrighty so.
Michael T Ganschow Green: That concludes our seo.
Michael T Ganschow Green: first step of seo, of course, is to do all of last classes, recommendations and make sure to keep your type live.
Michael T Ganschow Green: Next year, to write a good page title for each one of your html make sure to have an H1 tag and eat your html that discusses what's what's going on, make sure to have good semantic content lots of headlines and.
Michael T Ganschow Green: Paragraphs make sure that all of your images have all the attributes, etc, etc, etc, and then you install these trackers and you can see what is going on on your website it's madness yo madness dawn madness just.
Michael T Ganschow Green: craziness alright so.
Michael T Ganschow Green: Then let's talk a little bit let's change the subject we're going to pivot here we're not pivot and we're going to talk a little bit about web hosting so see your where's my hosting so.
Michael T Ganschow Green: web hosting is a pretty interesting process actually because.
Michael T Ganschow Green: When you when you set up web host there's a there's a few moving parts, you have to consider I talked about these way back at the beginning of the Semester when I went over.
Michael T Ganschow Green: What what precisely is a website and how was it built and I mentioned basically the website is a pile of files on a hard drive with a little street address that points to it essentially.
Michael T Ganschow Green: That street address is your domain name your.com.
Michael T Ganschow Green: And then your location is your server your little folder on a hard drive on a specific computer somewhere and a computer that is specially built to to send web traffic to these files and display them.
Michael T Ganschow Green: And then throw them online so when you are setting up web hosting you have to concern yourself with these two things now.
Michael T Ganschow Green: i'm pretty frequently they're tied together, but they, but they are actually separate things, and they are two things one.
Michael T Ganschow Green: procuring a domain name, if you remember yesterday when I said, whatever brain fart idea that you have for a website go pick up a domain name on it right now to get an aging, because the longer you've had a domain, the better it ranks to.
Michael T Ganschow Green: to search engines so whatever ideas you have go spend the 10 or 12 bucks and get a good.com or.net or.org dot whatever.
Michael T Ganschow Green: On your don't on on your idea of comms are ideal because most people think of costumes whenever i'm so you have to procure a domain name.
Michael T Ganschow Green: And then you also have to procure web hosting which means basically you're renting a folder on a hard drive.
Michael T Ganschow Green: Now, a lot of places that rent folders on hard drives called web hosts will often throw in one or more domain names in with your hosting but you don't have to.
Michael T Ganschow Green: register your domain name at that time, you can register your domain name much earlier and have it all set and have your domain name sitting ready to go for when you get web hosting you don't have to do them together.
Michael T Ganschow Green: My recommendation to save yourself some headaches is to do them together when you're setting up hosting, but if you have other domain ideas you want to point to it, and all of that you can register your domain names at a bunch of different places, so.
Michael T Ganschow Green: For example, professionally I have most of my domains registered with godaddy because they are as good as it gets when it comes to domain registration, but I have most of my web hosting actual folders out and about on other web servers and so.
Michael T Ganschow Green: On so don't worry about having hosting if you have an idea for a domain.
Michael T Ganschow Green: Because you can just go to godaddy registered a domain and hang on to it just keep it for a rainy day now i'm a few when you're thinking of domains, for your websites.
Michael T Ganschow Green: A few things to keep in mind.
Michael T Ganschow Green: You can point multiple domains, at the same website Okay, so it almost behooves you to register variations on a domain name if you can't as many as you.
Michael T Ganschow Green: You either can afford or want to afford it behooves you to register those and now I have hiccups in the middle of my lecture immortalized on recording So here we go we're going to kick up Michael talk about domain name so.
Michael T Ganschow Green: A few quick pointers if at all possible try for a.com domain okay.
Michael T Ganschow Green: try to get yourself a.com domain, the reason why is because most people when they think of Internet still think of.com they don't think a.net or.org or.edu or.tv or whatever.
Michael T Ganschow Green: They think a.com, by the way, that com.net or whatever the technical name for this top level domain.
Michael T Ganschow Green: and
Michael T Ganschow Green: The 12 bucks you can get yourself a.com Okay, but if you want your own custom top level domain.
Michael T Ganschow Green: The places that sell it that's about 100,000 $100,000 for your own top there goes, what do advocates gotta love it 100,000 for your own top level domains, and the reason why is because you can do any variation.
Michael T Ganschow Green: www dot look at this website dot header www dot art has wwe it's very, very powerful So if you can swing it, you can always go get a top level domain now what's happened is a lot of.
Michael T Ganschow Green: A lot of domain registrar's and bought their own godaddy has club dot Vegas.
Michael T Ganschow Green: looks like they've got a couple of others too, so there's a bunch.
Michael T Ganschow Green: So a lot of a lot of domain registrar's have bought bunches of top level domains to resell for you guys you want to stay with the.com.
Michael T Ganschow Green: You want to make the name as short as possible as few characters as possible, there is no.
Michael T Ganschow Green: hard and fast rule on this, but I think really if you're getting much above, I don't know 1215 characters it's getting pretty long so short punchy names that are easy to remember.
Michael T Ganschow Green: So it's short punchy name.com now a lot of places will see what domains are available before they even named the business.
Michael T Ganschow Green: that's why so many tech companies are cutesy misspellings of words, because the regularly spelled version was not available that misspelling available so now.
Michael T Ganschow Green: Your website is instead of tea you and be out er COM, it is teen you MB r.com oh isn't that cute also also our That was the domain available oh so.com if at all possible, if not.
Michael T Ganschow Green: You can still make it work but you're you're kind of pedaling uphill a little bit make it as short as possible and as punchy as possible, and then, if you want to register longer more descriptive versions of the domain, you can.
Michael T Ganschow Green: You can register as many domains, as you want, in your account, and you can point as many domains, as you want, on your website one moment.
Michael T Ganschow Green: I did not want my blowing my nose to death and all the poor pre recorded people along with miss heather here so.
Michael T Ganschow Green: start off with a short punchy domain and then you can almost register others that are longer.
Michael T Ganschow Green: And more descriptive because on a web host you can set up as many domains, as you want to look there it goes again hiccups look at that pointed at a main at a single website so i'm swag blue, for example, that one that we were talking about, that is my company wimps websites were blue.
Michael T Ganschow Green: Blue not that we transfer we have that as well that's our big file mover swag blue.com we have a bunch of.
Michael T Ganschow Green: domains associated with it, oh God I gotta remember off the top of my head, and I believe.
Michael T Ganschow Green: We have swag and apparel is it that one, there was a close misspelling.
Michael T Ganschow Green: Okay that's not one of ours will go.
Michael T Ganschow Green: swag trying to remember one of these Oh, are we have some of the companies that we've that we've bought, so we have a blue moon.com ghost us.
Michael T Ganschow Green: Oh no it's blue blue moon forms that oh that's right because they changed that's right we let that one go trying to remember one that we that we actually have pointed that we have a bunch it's like.
Michael T Ganschow Green: it's over 70 and we've learned a bunch go recently.
Michael T Ganschow Green: let's go blue moon or blue moon promotions.
Michael T Ganschow Green: promotions COM, here we go this should go to us.
Michael T Ganschow Green: At some point yeah it goes so it's an APP store website, there was blooming promotions points to us.
Michael T Ganschow Green: intro for.com.
Michael T Ganschow Green: snaps to us to.
Michael T Ganschow Green: Their goes so you can point as many domain names, as you want to your website so I recommend something short and punchy and then longer and more descriptive domain names for people that might be looking.
Michael T Ganschow Green: Also it's probably a good idea to grab some misspellings of your domain as well, so if anybody misspells it now get your website also yeah.
Michael T Ganschow Green: The domains are pretty cheap.
Michael T Ganschow Green: 12 bucks is their offer, and then I think once the promo offer done expires, I think it's like 13 or 14 very, very cheap per per year so $1 or two, a month basically run a domain.
Michael T Ganschow Green: So, in order to find a domain, you can come in here, and you can go to mtg G graphics I bet you that this has taken search domains.
Michael T Ganschow Green: This could take a second oh it's available mtg graphics is available.
Michael T Ganschow Green: And it gives you a why it's great we can go in and a shows you some of the all of that, combined with the website now I just went.
Michael T Ganschow Green: With godaddy you don't want to do hosting through godaddy their hosting is excellent.
Michael T Ganschow Green: From a technical perspective it's top notch their support is great, the problem is the nickel and dime you for every thing so you'll get charged out the wazoo for all sorts of random services and things like that so.
Michael T Ganschow Green: they're great for domains I love them for domains, but for broader hosting I get some recommendations coming up.
Michael T Ganschow Green: So let's see what others, we can let's see what do they give me my alternate oh yeah there's mtg graphics there's the.net.org dot CEO mtg designs.com i've mtg design already mtg graphics dot info we have a let's go let's go.
Michael T Ganschow Green: let's go.
Michael T Ganschow Green: Oh we'll go since you're here heather will search up your domain name heather Am I sta N, I think I I think I spelled it correctly.
Michael T Ganschow Green: let's see if you're here hey your your your name the domain is available, but that's what I always recommend people getting is going and buying your name as a domain it's really cheap 1214 bucks.
Michael T Ganschow Green: And you can use it for any kind of branding self branding things you want to do later on down the line, so if you if you don't have a common name.
Michael T Ganschow Green: always try and get your name.com as a domain it's really, really handy so a pro tip and you may want to run out now heather and get it before some students snipes you Who watches this on the recording later and.
Michael T Ganschow Green: So there we go, but always recommend getting your name, and if you have a common name try first name middle initial last name as well, you fortunately do not have there so that's good.
Michael T Ganschow Green: I don't either Gantt chart green there ain't too many Gantt chart Greens in the world, so it's never been an issue for me, but you know for the john smith's of the world that's the problem so pleased to be.
Michael T Ganschow Green: Trying middle initials as well.
Michael T Ganschow Green: Alright, so once you have your domain name setup, then you can go set up hosting now most web host will also sell you a domain or throw a domain in with a web hosting but.
Michael T Ganschow Green: hosting is a kind of an interesting process because basically they're maintaining scads and scads and scads of computers in temperature controlled rooms basically warehouse warehouses, most of the town Reno industrial complex trick.
Michael T Ganschow Green: or trucking Reno I forget which, but most of the the the places out at trek that are now like the tesla giga factory our server farms big huge.
Michael T Ganschow Green: million square foot carefully air conditioned 30 degrees Fahrenheit giant refrigerators, full of.
Michael T Ganschow Green: Hard drives tick tick tick tick tick tick tick that have websites on them so chances are you could probably if you figure out where your web host was hosting your website what the physical location was.
Michael T Ganschow Green: i'd be willing to bet you a lot of them are right right or cup few miles East you could physically go visit your website go and stare at the server yourself it's a nice ladies in there, I know what's in it so.
Michael T Ganschow Green: web browser basically these companies that essentially sell their rent folders on hard drives the basically the basically Internet landlords essentially.
Michael T Ganschow Green: And there's a few that i've worked with that are very good, so let me show you a couple, so our class website is hosted on these guys right here called net firms and they're a nice little.
Michael T Ganschow Green: web hosting service they're joining us Canadian company the corporate headquarters are in Toronto, and the server rack is in Austin Texas throw this in the chat.
Michael T Ganschow Green: Come chat let's throw in here so.
Michael T Ganschow Green: Oh, I should probably throw godaddy into over here.
one.
Good.
Michael T Ganschow Green: There we go, so these guys are my web host for the class website they're pretty good they're supports pretty good too i've had good luck with them.
Michael T Ganschow Green: So if I click on web hosting, we can see kind of how much it runs spoiler alert unless you need heavy duty bandwidth or or any kind of security, it is cheap, as all get out.
Michael T Ganschow Green: So.
Michael T Ganschow Green: They have several different plans that include a variety of different things associated with them their most basic plan has one website.
Michael T Ganschow Green: Unless unlimited they do have limits, but it's quite a ways up storage bandwidth that will scale with your traffic amount a free secure socket layer server and ssl is this.
Michael T Ganschow Green: What puts up the little https and most hosting uses ssl certificates mostly just to keep your website secure because Google likes encrypted Internet traffic so Google rank up any domain that has one of these little one of these little.
Michael T Ganschow Green: locks next to it, and so that ssl gives you that you get 10 databases and five ftp logins, and that is $3 and 50 cents, a month.
Michael T Ganschow Green: If you go if you set it up for three years Okay, are you paying us a lump sum hundred and 25 bucks and you're set for three years, the next plan up you get as many websites, as you want.
Michael T Ganschow Green: Unlimited storage again in ways, where you at the caps on that bandwidth that scales with your website an ssl for free 25 databases and 25 ftp logins or.
Michael T Ganschow Green: You can get the business package, which is just unlimited everything many websites, as you want as much storage, as you want bandwidth just freely scales and ssl many databases, as you want to install and as many ftp logins as you want to put it.
Michael T Ganschow Green: So i'm.
Michael T Ganschow Green: Most hosting packages run at something like this.
Michael T Ganschow Green: And I would highly recommend as you're starting out to get one of their GP packages they'll usually run somewhere between three and six bucks a month for the cheapest hosting.
Michael T Ganschow Green: i'm typically build in yearly intervals one year two year three year sometimes they go more sometimes they'll do five and 10.
Michael T Ganschow Green: And usually I already knew monthly these you charge a little more for monthly a couple of bucks more if you're going month to month.
Michael T Ganschow Green: I always recommend yearly stuff because usually the throw in a month or two free which takes the price down that's where the reduced prices come from.
Michael T Ganschow Green: But they're all different packages that offer you different things, so when i'm so let me explain some of these terms that i've kind of glossed over here a little bit so when they're talking about the number of websites, you can host on.
Michael T Ganschow Green: On the server they're talking about the number of root directories that have a domain pointed to them so so this base this.
Michael T Ganschow Green: This base level right here this base level right here is only good for one website, let me show you what that what I mean by that let's open up and see see what it wants to talk to the server today let's get my good login I need my dog where did my login.
Michael T Ganschow Green: Okay, so let's go dig in and the login and i'll show you the structure.
Michael T Ganschow Green: let's go dear see 175 dot net firms.com greatest still got hiccups hiccups saved for posterity Thank you years from now, people will be watching this are these types what's that noise he's making class 175 let's let me yeah let me.
Michael T Ganschow Green: Here we go, you can like that.
Michael T Ganschow Green: yea Lord man okay so typically when you have a server setup where when you set up hosting.
Michael T Ganschow Green: There will be a there will be a folder in there either called public underscore html or www, and that is the folder.
Michael T Ganschow Green: Where all of your route folders go where all of your site roots go that you can point domains to.
Michael T Ganschow Green: Now this basic hosting package only allows one now I am hosted on here on a business plan so I can have as many websites, as I want and boy howdy do I.
Michael T Ganschow Green: So if I Double Click on my public dot html there's us in the gic 175 class a a lake havasu asc.org, which is a friend's website they're hosting there's the GR C 275 website.
Michael T Ganschow Green: there's a temp folder for some information, we were playing around with some domain issues there's another friend's website I host there's a wc St rub resources COM which i've linked you guys to.
Michael T Ganschow Green: As another buddies website that I host a GR C testing website where I throw up all kinds of tests another friend's website and the gic to 88.
Michael T Ganschow Green: From back when a friend of mine taught GR C 288 so I have a bunch of route folders in here that all if I Double Click on them contain.
Michael T Ganschow Green: website type files and such so basically when it's talking about the number of websites that it can host.
Michael T Ganschow Green: And the advantage, and this packages say unlimited that just means you can have as many folders as you want with as many domains, as you want pointing at your hosting and then you can set those domains to point at different folders.
Michael T Ganschow Green: or all the domains component, at the same folder you can point as many domains, as you want and.
Michael T Ganschow Green: So that is when they say website that's what they're talking about yeah so then let's talk about storage storage is just the size of the folder on the hard drive how many gigs or terabytes of storage are you paying for now, when it's marked unlimited.
Michael T Ganschow Green: usually means that there are.
Michael T Ganschow Green: Quite a few terabytes but eventually they will.
Michael T Ganschow Green: Start billing you but it takes God it takes like.
Michael T Ganschow Green: You would basically have to copy, like all of your student files from every graphics project you've done over the entire time you were here.
Michael T Ganschow Green: At mcc in order to like really come close to anything close to what will get their unlimited thing tweaked is this, you have several terabytes.
Michael T Ganschow Green: room that shoot so you don't even have to worry about it so storage is just the size of the apartment you're renting on the same server the size of the folder that your web files are going to live in.
Michael T Ganschow Green: And, most of them now pretty much offer an unlimited storage basically a ton of space until you hit their CAP and then a warn you that you've hit the tab.
Michael T Ganschow Green: And, and they will bill you so it's not truly unlimited but boy oh boy you got to work to find that edge I have all my years of web design any.
Michael T Ganschow Green: web hosts that i've worked with it offers unlimited i've never run into a storage kept problem never, never a file storage CAP i've learned email storage caps.
Michael T Ganschow Green: For example.
Michael T Ganschow Green: Net firms only allows you to have a 500 megabytes of emails in hosted on the server before you got to start deleting them, which is kind of a pain in the ass but i've run into that a lot but i've never run into.
Michael T Ganschow Green: All we got too many files are too big and there's too many terabytes blah blah blah never run into anything like that.
Michael T Ganschow Green: So that is storage and bandwidth okay so.
Michael T Ganschow Green: So if the Internet is a series of tubes.
Michael T Ganschow Green: Like a series of pipes carrying to do us a meme and a metaphor, a series of to carrying data all over the place, then bandwidth is.
Michael T Ganschow Green: The size of your tube the less bandwidth, you have the smaller YouTube is now this becomes a problem if a bunch of people.
Michael T Ganschow Green: Access your website all at once, and if the hosting package you have is relatively small amounts of bandwidth that will cause your website to go offline it hits bandwidth women and it gets either switched off or crashes and that's a problem.
Michael T Ganschow Green: But net firms like a lot of other web host offers scalable bandwidth so they will detect.
Michael T Ganschow Green: When you've suddenly have a traffic spike and they will essentially enlarge your tube to take more traffic to your website and keep enlarging it and lodging and lodging and as needed.
Michael T Ganschow Green: I imagine there's a level that the where it hits where you actually start getting billed for bandwidth but I can't think that that's anything you guys would.
Michael T Ganschow Green: hit an issue at a website that goes viral or you're starting to run a big huge E commerce website so again that's not something to worry about immediately unless you.
Michael T Ganschow Green: find a host that does not have scalable bandwidth but bandwidth is just the size of the tube and the amount of data and the amount of users can access your website simultaneously most scale, that is, if you don't have much traffic, you have a.
Michael T Ganschow Green: tiny like PVC sprinkler pipe right it then as traffic increases the pipe it spans until you got like a big honkin nyc sewer pipe just flow and everything through.
Michael T Ganschow Green: We had to talk about ssl is a secure socket layer certificate that's the thing locks your domain down when you need it, and the number of databases is basically.
Michael T Ganschow Green: predicated on that helps on how many content management system website, you have that's those software's that I was talking about when I was talking about like wordpress is the most common example where it basically takes a database that has your content up onto the database and.
Michael T Ganschow Green: For those who don't know what the databases that's basically a spreadsheet like seriously like an excel spreadsheet that lives on a server and then this content management system looks through the rows and columns in there and essentially dynamically assembles web pages based on your.
Michael T Ganschow Green: Based on what users have accessed on your website so there's no static no static html is existing, but it is full of html fragments that database and the.
Michael T Ganschow Green: The.
Michael T Ganschow Green: Whole appearance is generated and guided by CSS so your CSS knowledge it's going to carry you through for years to come, you'll be thinking.
Michael T Ganschow Green: So the next time is is one of the hosts let me go show you some other ones that I recommend as well when you're picking up hosting de de de de de de de de PPP.
Michael T Ganschow Green: go there, we go alright, so we have that firms event through godaddy another good one that i've had some good luck with his host gator never very good and responsible responsible responsive Service staff for when things break let's go to their hosting packages, the websites kind of cutesy.
Michael T Ganschow Green: i'm just going to go let's go compare all the hosting.
Michael T Ganschow Green: All of it and we go so they've got all sorts of plans here.
Michael T Ganschow Green: there's their basic one three bucks a month gets you a single website for four bucks a month, you get unlimited websites like that they throw in a free domain.
Michael T Ganschow Green: You can put on wordpress they have a website builder you can use we don't want to use anything they got a free transfer move your website to them yep unmetered that's effectively unlimited and scale bandwidth and disk space.
Michael T Ganschow Green: You got a money back guarantee there's an ssl certificate they've got Google ads and Microsoft answer Google and bing advertising included in you get some free emails with it, you get.
Michael T Ganschow Green: You get all your move over my sequel databases and they get free ips and you can hit, you can upgrade your ssl if you're actually doing serious E commerce very cool.
Michael T Ganschow Green: So their business plans like six bucks a month that's pretty cool to another hosting we got we got more all we got them Okay, so this is there Oh, I see this is where the settings so host gator offer some good stuff for some good pricing.
Michael T Ganschow Green: very nice I recommend them, let me put them in the chat so that they're saved for posterity next to my hiccups so we're going to go pop it would go i've had good luck will host gator another good one that I have had really good luck with his new host there is blue host.
Michael T Ganschow Green: There it be we're gonna go hosting let's go on to their hosting make you a host john let's see so whoo so they have dedicated servers you can get your own server suite all yourself if you need.
Michael T Ganschow Green: DPS is basically you can whitelist selling web hosting through a beat vpn server don't worry about that most of the hosting that you get is actually going to be some flavor of shared hosting so let's see the different shared levels, you get here.
Michael T Ganschow Green: there's their basic four bucks a month one website, who 50 gigs of storage.
Michael T Ganschow Green: A free domain and free ssl if we upgrade to six bucks a month we get unlimited websites unlimited storage custom themes, a free domain.
Michael T Ganschow Green: Free ssl and a free office 365 subscription where's your bandwidth they haven't talked about bandwidth in here they talk about about see I don't see any bandwidth things in here.
Michael T Ganschow Green: Interesting i'd love to look in their in their stuff to see if they're scaling bandwidth i've had good luck with them as well they're very good another one that's quite good is.
Michael T Ganschow Green: Motion hosting.com in motion is very good, they are they're really good i've had some great luck with them as well, our various professional websites that i've done.
Michael T Ganschow Green: They have again of many, many levels of hosting depending on what you need will go to their shared hosting plans, because that's the kind of hosting you guys will be dealing with.
Michael T Ganschow Green: So there's a basic plan is six bucks a month, you get a free domain and a free ssl certificate you get two websites 50 gigs of storage unlimited bandwidth.
Michael T Ganschow Green: I don't know what the three x performances, but you also get 10 email addresses that whatever domains, you have their and their security and marketing stuff.
Michael T Ganschow Green: The mid Grade one is nine bucks a month and you get a free domain and an ssl CERT you get 50 websites 100 gigs of ssd I get unlimited bandwidth little more performance some additional email addresses and caching.
Michael T Ganschow Green: And lastly, their big boy one is 15 you get a free domain and an ssl hundred websites 200 gigs of storage unlimited bandwidth apparently the best performance whatever X whatever X is a rating and performance.
Michael T Ganschow Green: Unlimited email addresses their security stuff or tools or caching and additional support from them so again i've had really good luck with them as well they're quite good, so it gives you an idea of hosting costs so.
Michael T Ganschow Green: Once you have.
Michael T Ganschow Green: me, you know done little research on your web hosts and he made a choice when you start that least when you pay your first month or year or two years or three years or five years or 10 years they will send you a series of emails with a bunch of information in it okay.
Michael T Ganschow Green: Those emails contain a whole bunch of stuff.
Michael T Ganschow Green: they'll contain.
Michael T Ganschow Green: logins to your account you probably created the account when you when you set everything up when you were paying but they'll give you logins to get into what is called the dashboard.
Michael T Ganschow Green: Or the control panel, depending on the host, and that is the area that you go into to control your website and in that control panel, you can.
Michael T Ganschow Green: Make databases, you can you can add domain names to the thing you can tell the server where to point domain names, you can create emails you can you can.
Michael T Ganschow Green: You can do all kinds of stuff depending on what the control panel that you do every host control panel is a little different.
Michael T Ganschow Green: So so uh mostly kind of being pretty generic here because depending on the host you go with you'll have different control panels.
Michael T Ganschow Green: Based on what you see, but they all but they all do a lot of similar things they let you add domain names they let you point domain names they let you create emails that you create databases, they let you.
Michael T Ganschow Green: modify all sorts of things i'll frequently have some form of analytics that are sometimes very good, depending on the hosting so there's a lot, you can do there.
Michael T Ganschow Green: So you get one email as that login you'll get another email that has your ftp login and typically your ftp login will look quite a lot, like my little handouts, right here because I just Michael Michael can you.
Michael T Ganschow Green: My because I designed these handouts, to look something like what you'll see from your web host so typically, you will get an open up chaka chaka.
Michael T Ganschow Green: can open up you get a web host you get a username you get a password sometimes you get a port number to put in you'll see a lot of the ftp programs of port numbers sometimes a mandatory make you put in a port number.
Michael T Ganschow Green: And that is used to access your hosting account and then all of your web files are typically stored inside a folder either called pop this back up and get lower here either called www or called.
Michael T Ganschow Green: Public underscore html one of those to live all your files in them.
Michael T Ganschow Green: And they basically uploading to them is pretty much the same as uploading here just drag and drop and file zilla make sure they go in the right folder and your website will display.
Michael T Ganschow Green: So that is the hosting lecture that is concluding the seo lecture do we have questions.
Heather Amistani: about the server.
Michael T Ganschow Green: Okay.
Michael T Ganschow Green: Then what i'm going to do, because that pretty much concludes my lecture.
Michael T Ganschow Green: Yes, I want to stop my screen share, and I am going to pause the recording so pre recorded people, this may be goodbye unless we come up unless we have some particularly.
Michael T Ganschow Green: Particular discussion of general interest to you guys so that being said, thank you for coming, and I will see the whole lot of you on Tuesday, where we will go over putting up project for where the web is going transferable your skills are, and then we will.
Michael T Ganschow Green: And then it'll be pretty much open labs from there on out so i'm going to pause the recording and we're going to do a little open lab with.