program overview
Visual communications has fallen under many different names over the years, including commercial art, graphic design, advertising design, publication design, graphic arts, and multimedia. The Graphic Communications (GRC) program offers classes that lead to an Associates degree or a Certificate of Achievement.
Instruction includes the use of industry standard graphics software, and GRC computer labs are equipped with the latest Apple Mac Pro and iMac Intel-based computers with support scanners, black and white and color printers, a sound booth for creating and capturing audio, and a complete prepress/print shop facility.
GRC classes are offered during day and evening time frames. There are two levels of foundation (introductory) classes that all GRC majors must take before moving on to higher-level classes. GRC 107, GRC 109 and GRC 110 are first level. Challenge by portfolio/challenge exam for these classes is available, and students with equivalent experience may skip these classes with department approval. Second level classes are GRC 118, GRC 119 and GRC 122, which focus on merging creative skills with the various software required in print, digital and letterform media. All six foundation courses are offered fall and spring semesters, and sometimes during the summer session.
Not all intermediate/advanced classes are offered every semester, please check the schedule of classes or contact the department for sequencing of courses. While manual skills are important in graphic communications, most classes focus on electronic skills using Apple computers and Adobe InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Flash, Premiere, Soundbooth, After Effects and Lightwave 3D software.
Competency-based Program
You, as a learner, are the most important part of instruction. In performance-based instruction, we carefully identify what you need to be able to do as a result of an instructional experience. Next, we determine how you can show that you have learned these skills. Finally, we plan learning activities that will help you develop the skills.
Performance-based instruction offers many advantages
Over the course of the program, students will complete a portfolio demonstrating an ability to solve increasingly difficult graphic problems.
The portfolio will also contain the student's resume.
Students will complete a comprehensive program pre/post examination. Students must score a 70% or higher on the post test or repeat the test.
Core Ability
A broad capability that you will develop throughout a course or program rather than in one specific lesson. Core abilities include skills that everyone needs to succeed, such as problem solving, communication, employability and lifelong learning.
Competency
A major skill, knowledge, or attitude that you will learn as a result of a given learning experience. A competency is specific to a discipline (such as history, math or language) or to an occupational area (such as nursing, accounting or engineering).
Learning Objective
A supporting skill, knowledge or attitude that you will learn as a step toward mastery of a specific competency. Each competency has two or more learning objectives.
Performance Standards
Observable and measurable specifications by which your performance will be evaluated, and a description of the situation under which your performance will be assessed.
Performance Assessment Activity
A statement that tells you what you must do to show mastery of one or more competencies, including instructions for completing assignments, performance assessment tasks or tests.
Learning Activity
A statement that describes what you can do to help yourself master specific learning objectives and competencies. You may think of them as assignments.
In an effort to measure student's growth, each student will complete a pre–class and post-class test and complete a portfolio of his or her work that will include a resume and selected drawings by the student. The student must achieve a score of 70 percent or higher on the post-class test.