Who is Will Wilson?
He's an artist, who love to create and is inspired by color. He created a print shop because he saw something he wanted to change. He believes that art needs a sound voice in the print world, it needs good quality and pricing that will lead artists to success.
He also enjoy making things, and this is a cheap way to do that. Eventually, he wants to invent something, and he already has ideas. Being comfortable with being wrong as led him to learn a lot. Knowing enough about a subject to think you're right, but not enough to know you're wrong. He tries to remind himself of this every day, that falling into this trap is easy, and dangerous. If we don't learn from our mistakes, we have failed.